What are the responsibilities and job description for the Growth Marketing Lead position at Arlo?
Arlo is rebuilding health insurance from the ground up using AI. The healthcare experience today is expensive, confusing, and often so frustrating that people delay the care they need. We’re changing that by reimagining what a health plan should be: a proactive partner that enables health rather than denying it. Our AI-native platform delivers continuous, personalized support for members—helping them navigate benefits, schedule appointments, access high-quality care, and avoid financial fear. Powered by the industry’s most advanced risk-pricing engine, Arlo is already scaling fast: we’ve grown to $XXXM in premiums, cover tens of thousands of people, and see accelerating demand across brokers, employers, and partners. Backed by Upfront Ventures, 8VC, and General Catalyst, our team combines deep industry expertise (Palantir, YC) with the ambition to modernize a $1T market.
About The Role
We’re looking for a hands-on Growth Marketing Lead to build our growth engine from the ground up. You’ll develop and test messaging, run small but high-impact experiments across multiple channels, and turn your findings into scalable campaigns that generate qualified leads and partnerships.
You’ll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast-paced experimentation.
What You Will Do
This is what you can expect when we like your application:
Arlo is an equal opportunity employer. We do not discriminate based on age, race, color, creed or religion, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, status as a victim of domestic violence, or arrest or conviction record, as defined under New York State law.
About The Role
We’re looking for a hands-on Growth Marketing Lead to build our growth engine from the ground up. You’ll develop and test messaging, run small but high-impact experiments across multiple channels, and turn your findings into scalable campaigns that generate qualified leads and partnerships.
You’ll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast-paced experimentation.
What You Will Do
- Craft and test messaging that resonates with our target audiences — customers, advisors, and partners.
- Build, run, and optimize campaigns across digital and offline channels:
- Meta and LinkedIn Ads
- Direct Mail
- SEO & content programs
- Generative-AI-driven creative and landing page testing
- Launch rapid experiments to identify high-performing channels and messages.
- Partner with designers and agencies to produce compelling creative assets.
- Track and optimize performance across the funnel — from awareness to qualified lead.
- Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.
- 7–12 years of experience in growth, demand generation, or performance marketing.
- Proven ability to go from zero to one — building campaigns and iterating based on data.
- Strong copywriting and messaging instincts for B2B audiences.
- Hands-on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct-mail background a plus.
- Analytical mindset — fluent with HubSpot, Clay, or similar tools.
- Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.
- Bonus: Experience in healthcare, insurance, or benefits tech.
This is what you can expect when we like your application:
- 30-minute intro call with Rachelle (Talent Lead)
- with Jan-Felix (CEO & Co-Founder)
- 30-min call with Karthik (Co-Founder)
- Take-home case study
- Onsite/ Virtual Onsite
- Reference Calls
- High ownership: You’ll get real responsibility from day one—our high-trust team empowers you to run with big problems and shape core parts of the company.
- Join an important mission: Your work directly influences how people access care and improves lives at scale.
- Growth & expansion: We’re moving fast, and as we grow, your scope will grow with us—new challenges, bigger opportunities, and rapid career velocity.
- Apply AI to a problem that matters: Instead of optimizing ads or cutting labor costs, you’ll use AI to fundamentally reimagine how people get healthcare.
- High pace, high collaboration: We operate with velocity, first-principles thinking, and a team that works closely, openly, and with ambition.
Arlo is an equal opportunity employer. We do not discriminate based on age, race, color, creed or religion, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, status as a victim of domestic violence, or arrest or conviction record, as defined under New York State law.