What are the responsibilities and job description for the Digital Media Specialist position at Ark Mortgage Inc?
- Build and manage drip campaigns and CRM workflows in HubSpot
- Identify and target relevant markets and demographics
- Create and maintain dashboards and reports; translate findings into actionable recommendations
- Maintain and grow social media presence (LinkedIn, Meta, TikTok, and others)
- Produce internal communications and contribute to client-facing creative as needed
- Manage digital media assets in SharePoint
- Collaborate with Loan Officers on marketing initiatives and materials
- Stay current on emerging platforms, tools, and trends in the digital media landscape and bring relevant insights to the team
- Perform other duties as assigned in support of the marketing department
- Demonstrated HubSpot and CRM experience
- Proficiency in Adobe Photoshop, Illustrator, and InDesign
- Experience developing and executing drip campaigns
- Strong written communication skills
- Organized approach to media asset management
- Comfortable working in a Mac environment
- Fluency with AI tools, without over-reliance on them
- Familiarity with LMS platforms (e.g., 360Learning)
- Experience in mortgage, banking, or other financial services
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Ark Mortgage Inc. supports and is committed to equal employment opportunity for all personnel. Ark Mortgage Inc. does not discriminate against applicants or employees because of actual or perceived race, color, religion, creed, national origin, ancestry, citizenship status, alienage, sex/gender, pregnancy, childbirth or related medical condition, sexual orientation, marital status, partnership status, predisposing genetic characteristics, genetic information, protected activity (i.e., opposition to prohibited discrimination or harassment, and participation in proceedings covered by the anti-discrimination statutes), age, uniformed service, veterans status, unemployment status, domestic violence victim status, disability or any other category protected by applicable law.
All employment decisions are made on a non-discriminatory basis and in compliance with applicable federal, state and local laws prohibiting discrimination in employment. Ark Mortgage Inc. also provides reasonable accommodations, including to qualified individuals with known disabilities, who are pregnant or who suffer from a medical condition due to pregnancy or childbirth, upon request or when made aware of such a need, subject to applicable law.
Salary : $85,000 - $95,000