Associate Director of Digital Media

Role Overview

This is a senior leadership role responsible for owning performance, strategy, and client outcomes across a portfolio of accounts.

You will operate as the primary strategic lead on multiple engagements, translating data into action, guiding execution, and ensuring consistent, high-quality performance across your book of business.

This is not a passive oversight role. You are accountable for results.

What You’ll Own

• Lead strategy across 6–10 client accounts
• Build media plans, campaign briefs, and channel strategies
• Serve as the senior client contact and trusted advisor
• Translate analytics and reporting into clear optimization plans
• Oversee and QA execution across channels
• Identify growth opportunities and expand account impact
• Guide and develop media managers (direct or dotted-line)
• Manage escalations, performance issues, and course correction

What Success Looks Like

• Clients view you as the strategic lead—not support
• Performance is consistent, explainable, and improving
• Team execution is clean, accurate, and on time
• You proactively identify opportunities and risks
• You elevate the quality of thinking across accounts

Core Requirements (Must-Have)

• 5–7 years in digital media / performance marketing
• Proven ability to own strategy end-to-end across the funnel
• Experience managing multiple accounts and priorities simultaneously
• Strong client presence; comfortable leading senior-level conversations
• Deep understanding of paid media channels (Search, Paid Social, Display, Programmatic, OTT/CTV, Streaming Audio)
• Strong command of optimization levers across platforms (Google, Meta, LinkedIn, etc.)
• Demonstrated track record driving measurable outcomes (CPL, CPA, pipeline, revenue)
• Ability to translate performance data into clear, actionable insights
• Experience managing and developing team members
• Comfortable managing and reallocating budgets at scale
• Highly organized with strong process and operational discipline
• Experience collaborating cross-functionally (creative, analytics, web, CRM)

Preferred (What Separates Good from Great)

• Experience in higher education or lead generation-heavy environments
• Background building measurement frameworks (attribution models, funnel tracking, CRM integrations like Salesforce or HubSpot)
• Familiarity with tools like Looker Studio, Tableau, or Google Analytics
• Experience with data pipelines or warehouses (e.g., BigQuery, Funnel.io, Supermetrics)
• Exposure to incrementality testing, lift studies, or experimentation frameworks
• Experience scaling campaigns across large budgets or multiple markets
• Strong POV on channel diversification (streaming, Reddit, emerging platforms)
• Experience contributing to new business pitches or RFPs
• Background in mentoring junior team members into more strategic roles
• Experience in regulated or complex industries (higher ed, healthcare, financial services)

About Swish

Swish is a performance-driven media agency specializing in enrollment marketing for higher education, along with select work in financial services, transportation, and hospitality.

We focus on full-funnel strategy backed by rigorous measurement—connecting media performance to real business outcomes. Our approach blends platform data, analytics, and testing frameworks to drive smarter decisions and continuous improvement.

We operate as a lean, senior team with a bias toward ownership, accountability, and execution. There’s no excess hierarchy, just people who take pride in their work and push for better results every day.

Location: Remote (Orlando-based preferred)

Reports to: VP, Digital Media

Salary: $115,000 – $130,000