Associate Director Product Marketing, Career and Professional Learning

Associate Director Product Marketing, Career and Professional Learning

Arizona State University

Campus: Tempe

JR119277

End Date: April 21, 2026

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

ASU’s Learning Enterprise is seeking a skilled and dynamic Associate Director Product Marketing, Career and Professional Learning to help develop and scale our career and professional learning portfolio through B2C, B2B and B2B2C channels. In this role, you will use market research and strategic thinking to develop go-to-market strategies that make an impact, helping launch direct-to-market campaigns while enabling internal and external business development teams. You will also help support portfolio development strategy, develop tailored and custom program offerings, and refine reporting processes to drive actionable insights.

This role is based at ASU’s Tempe campus. A fingerprint background check is a mandatory step in the hiring process.

Position Salary Range:

$110,000 per year

Essential Duties:

In your first year, you will:

• Lead product launches: Manage and optimize the launch process for new courses and programs across both B2C, B2B and B2B2C, prioritizing market potential to achieve a 30% revenue increase from new launches.
• Refine portfolio strategy: Package course content into relevant program offerings based on market research and learner insights, aligning with corporate partner needs while minimizing net-new content development.
• Create and maintain a corporate menu: Collaborate with business development, customer success, and operations teams to develop and manage a clear set of options for tailoring and customizing course offerings to meet employer market needs.
• Enhance reporting processes: Identify and enable actionable insights that improve product performance, identify sales trends, and boost customer success outcomes.
• Develop and optimize scalable sales enablement kits: Implement scalable tools for internal and external business development teams to package key portfolio offerings for corporate partners, helping drive a 2x increase in corporate partnership revenue year over year.

Key Responsibilities:

• Portfolio Strategy: In close collaboration with Sr. Director of Product Marketing, identify key market opportunities that position ASU’s unique strengths, backed by research and competitive analysis. Capture market feedback from internal and external teams to inform new offering development.
• New Course Launches: Design and execute an evergreen process for educating, training and supporting the launch of new Career and Professional Learning offerings, bringing 5-6 new learning offerings to market per month.
• Reporting and Insights: Analyze performance data, identify trends, and provide actionable recommendations to support 2X revenue growth year over year.
• Business Development Enablement: Design and deliver enablement kits, empowering internal and external business development and customer success teams to effectively sell ASU’s Career and Professional Learning portfolio.
• Collaboration: Partner with cross-functional teams to ensure seamless execution of business development initiatives to hit aggressive revenue goals.

Core Competencies:

• Exceptional communication skills, with a knack for creating compelling messaging and materials that stand out in a competitive market.
• Proven track record driving revenue growth through exceptional product marketing and sales enablement.
• Analytical mindset for measuring outcomes and improving processes.
• Proficiency in revenue technology, including Salesforce, HubSpot, Google Slides, Figma and Canva (or similar platforms).
• Ability to thrive in a fast-paced, high-growth environment.

Other duties as assigned.

Desired Qualifications:

• Bachelor’s degree in a relevant field
• Demonstrated success in product marketing and sales enablement.
• Experience managing product launches and creating impactful marketing materials.
• Strong collaboration skills and the ability to balance multiple priorities across teams.
• Experience in product marketing, workforce development, or higher education.
• Familiarity with managing complex portfolios and aligning offerings to market demands.
• Proven ability to support partnerships with effective marketing strategies and tools.
• Knowledge of trends in professional development and employee upskilling.

Department Statement:

About Learning Enterprise:

ASU’s Learning Enterprise expands universal access to opportunity for learners – at every stage in life. Serving over 1.2 million learners in over 150 countries worldwide, we're reimagining the role of universities in society as catalysts of economic and social mobility, guided by the belief that all learners can harness education as a ladder of opportunity. Our programs meet learners wherever they are, removing the barriers while prioritizing belonging and support. Through ASU’s Learning Enterprise, it’s easy to get started on your learning journey – and there’s no limit to where you can go. Learn more at https://learning.asu.edu/.

At Learning Enterprise, we share a common set of values that guide our work and collaboration:

Scrappy. We are undaunted by challenges. We remain undeterred by anything that stands in the way of moving our vision forward. If we fall, we get up, over and over again. If it doesn’t exist, we create it. If something doesn’t work, we try something else.

Driven. We always push to be better for ourselves, for each other, and for our students. We are not defeated or guided by the status quo. We see what could be and relentlessly pursue it.

Intentional Architects. We know our attitude towards what we are doing will determine our success. We see the big picture and take deep pride in building every block that makes up our long-term vision. We are motivated by the potential of a transformed future while remaining firmly focused on tending to the tasks in front of us today.

Leading from the heart. We deeply care about people and their well-being. Everyone is unconditionally supported. We believe in human potential and invest in continuous growth.

Candid collaborators. We share ideas and feedback at all levels. We have strong opinions loosely held and intentionally engage in debate. We strive for clarity through direct and honest communication. We know our work is better for it.

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$20221.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

To view full description or to apply please click this link: https://asu.wd1.myworkdayjobs.com/en-US/ASUStaffCareers/details/Associate-Director-Product-Marketing--Career-and-Professional-Learning_JR119277-2?q=jr119277