SR DIGITAL MARKETING SPECIALIST

The Senior Digital Marketing Specialist will play a vital role in our marketing team by developing, executing, and optimizing Ariston’s digital marketing strategy across owned, paid, and earned digital channels for our US & Canadian markets. This role drives brand awareness, lead generation, audience engagement, campaign performance, and customer communications through websites, email marketing, CRM, SEO/SEM, social media, marketing automation, analytics, and digital content.

Key Responsibilities:

Digital Strategy & Campaign Management 

• Partner with Marketing Communications, Channel Marketing, Sales, Training, and product stakeholders to develop digital programs that support launches, events, training, promotions, and customer education.
• Develop and execute integrated digital marketing strategies that support brand awareness, lead generation, customer engagement, and business growth across B2B and B2C audiences.
• Plan, launch, monitor, and optimize digital campaigns across email, paid search, display, social media, content syndication, and other digital channels.
• Manage campaign calendars, messaging, audience segmentation, testing plans, and performance reporting to ensure campaigns are delivered on time and aligned with business objectives.
• Partner with Marketing Communications, Channel Marketing, Sales, Training, and product stakeholders to develop digital programs that support launches, events, training, promotions, and customer education.
• Stay current on digital marketing trends, tools, platform changes, and best practices, recommending new approaches that improve reach, engagement, conversion, and return on investment.

Website, SEO/SEM & Digital Content 

• Manage and maintain brand websites and digital platforms, ensuring content is accurate, current, optimized, accessible, and consistent with brand guidelines.
• Lead SEO initiatives including keyword research, on-page optimization, metadata recommendations, technical issue coordination, and content improvements that increase organic visibility.
• Support SEM and paid media initiatives by coordinating campaign setup, audience targeting, keyword strategy, budget pacing, creative testing, and performance optimization.
• Create, coordinate, and publish digital marketing content and assets for websites, landing pages, email campaigns, paid media, and other digital channels.
• Support graphic design needs for digital marketing initiatives by creating or adapting on-brand visuals, layouts, and creative assets for web, email, social media, paid media, presentations, and other digital communications.
• Collaborate with internal teams and external vendors to improve website performance, user experience, landing page effectiveness, digital content quality, and campaign conversion rates.

Analytics, Reporting & Optimization 

• Track, analyze, and report on digital marketing performance using marketing analytics platforms, campaign dashboards, CRM data, and channel-specific reporting tools.
• Define and monitor key performance indicators for digital programs, including traffic, engagement, conversion, lead quality, email performance, paid media efficiency, and campaign return on investment.
• Prepare clear performance summaries and actionable recommendations for marketing leadership and cross-functional stakeholders.

CRM Responsibilities 

• Own the CRM system for the Heating and Water Heating business, including setting up and maintaining data structures, transferring existing contact data into a centralized CRM, and managing rules for contact/record creation and updating.
• Support Marketing Managers in creating and deploying effective email campaigns while striving to improve deliverability and open rates.
• Set up marketing automation and email campaigns for different audiences, including contractors, distributors/dealers, and Ariston employees.
• Analyze and report on contact activity monthly.
   

Experience & Education: 

The ideal candidate has a bachelor’s degree in marketing, communications, business, digital marketing, graphic or digital design, or a related field, and 5 years’ experience developing and executing digital marketing strategies in a B2B and/or B2C environment. They will also have:

• Strong experience with SEO, SEM, paid media, email marketing, marketing automation, social media, content marketing, analytics, and campaign optimization.
• Demonstrated ability to develop integrated digital marketing campaigns that support awareness, engagement, lead generation, and customer communications.
• Experience managing websites, landing pages, digital content updates, and digital user experience improvements.
• Proficiency with digital marketing reporting tools such as Google Analytics, marketing dashboards, CRM reporting, campaign platforms, and related performance measurement tools.
• Ability to analyze campaign performance, identify insights, and recommend improvements based on data and business objectives.
• Solid personal computer skills, with familiarity with Microsoft Office Suite, Adobe Creative Suite,  and HubSpot.
• Experience with CRM tools, audience segmentation, contact management, and marketing automation capabilities.
• Strong project management, communication, and collaboration skills, with the ability to manage multiple priorities and work effectively with internal teams and external partners.
• Able to create, monitor, and report on key performance indicators and metrics related to digital campaigns, platforms, and marketing tools.

We are committed to the principle of equal employment opportunity for all people. We strive to provide a work environment that is accessible, welcoming and inclusive, in full compliance with applicable legal requirements. In line with this commitment, we promote fair, transparent and equitable reward practices.  The compensation package will be determined based on the experience, skills and the scope of the role, applying objective and gender‑neutral criteria. We believe that transparency and fairness are essential to building trust, fostering inclusion and ensuring equal opportunities for everyone.