What are the responsibilities and job description for the Performance Marketing Manager - Paid Media position at Arhaus?
Since 1986, our mission has been simple. We design and build heirloom quality products while holding true to our commitment to use earth-friendly materials and to give back whenever possible.
Arhaus is seeking a Performance Marketing Manager - Paid Media to lead our paid media strategy and execution across paid social, display, video, search and emerging channels. In this highly data-driven, creative role, this individual will be instrumental in shaping and scaling our digital presence, driving profitable growth and brand affinity through innovative campaigns and rigorous performance optimization. Reporting to the Director, Content & Growth Marketing, this leader will own the strategy, planning, execution, budget management and performance across all growth channels and will directly lead and oversee a team of specialists, ensuring both team and channel success. This position is located on-site at our Corporate Headquarters in Boston Heights, OH.
Key Responsibilities
- Own the growth marketing strategy across paid social, display, video, and search, aligning campaigns with business objectives
- Develop full-funnel paid media plans that drive awareness, engagement, and conversion while maximizing efficiency
- Set channel KPIs and manage budgets, ensuring delivery against sales and ROI targets
- Lead cross-functional collaboration, partnering closely with Creative, Analytics, and Ecom to deliver best-in-class campaigns
- Oversee in platform activation and optimization across all platforms refining targeting, bidding, creative and landing page strategies
- Translate performance data into insights, providing actionable recommendations to stakeholders and senior leadership
- Manage vendor relationships to ensure alignment, performance and continuous growth
- Continuously test and evolve campaigns and strategies, building roadmaps for creative, audience, and channel innovations
- Lead and develop a high-performing team, providing coaching, feedback, and career development opportunities for direct reports
- Stay ahead of industry trends and platform updates to inform strategy and maintain competitive advantage
Required Experience
- 4 years of growth or performance marketing experience, including strategic planning, performance optimization and hands-on execution of multi million dollar programs
- Demonstrated leadership and people management experience, with proven success managing direct reports
- Deep understanding of the digital advertising ecosystem, including campaign structure, audience segmentation, bidding strategies, and attribution modeling
- Demonstrated understanding and experiencing in full funnel strategy
- Strong storytelling skills with the ability to distill complex data into insights for stakeholders and senior leadership
- Data-driven problem solving skills, with a desire to look for opportunities through data analysis and to take action on them
- Experience in a fast-paced environment where deadlines, priorities, and initiatives pivot at the speed of digital trends
- Self-starter with exceptional organizational, prioritization, and communication skills, with the ability to lead both teams and cross-functional partners
Preferred Experience
- Familiarity with multiple forms of analytics and measurement tools (ie A/B Brand/Conversion Lift Testing, GA4, Media Mixed Modeling, etc)
- Experience with retail and/or eCommerce D2C brands
- Understanding of retail calendar and seasonal process
- Passion for digital innovation, consumer trends, and the intersection of brand and performance marketing