Strategic Planner 5 [209960]

We are seeking an exceptional Strategic Planner to drive the end-to-end marketplace strategy for a significant consumer segment across both wholesale and direct channels. In this pivotal role, you will stand at the intersection of product, consumer, and distribution, defining precisely how and where the brand engages to maximize growth, elevate its distinct identity, and deliver a seamless, differentiated consumer experience globally. Your leadership will translate brand vision into actionable strategies, establishing clear channel roles and ensuring disciplined, consistent execution across diverse global and regional teams. This is your chance to make a tangible impact, fostering clarity, increasing productivity, and driving measurable improvements in marketplace health and brand heat.

Responsibilties

• Lead the development of a holistic marketplace strategy spanning wholesale and direct-to-consumer channels.
• Define the distinct role of each channel, including direct-to-consumer and wholesale partners, to serve brand and business objectives effectively.
• Establish clear guardrails for distribution, assortment segmentation, and channel differentiation.
• Translate brand priorities into actionable marketplace strategies that fuel both growth and brand equity.
• Build and operationalize channel strategies across key wholesale accounts and direct formats.
• Determine product, storytelling, and experience allocation across channels.
• Develop decision frameworks to minimize overlap and internal competition between channels.
• Collaborate with merchandising and planning teams to align assortment, open-to-buy (OTB), and lifecycle strategies.
• Act as the connective tissue across merchandising, marketing, retail, digital, and regional teams.
• Drive alignment on marketplace priorities, trade-offs, and execution plans.
• Lead cross-functional forums and rituals to ensure clarity, accountability, and speed.
• Influence senior stakeholders to make decisions that balance brand integrity and commercial outcomes.
• Transform strategic direction into clear frameworks, tools, and playbooks for global and regional teams.
• Develop channel guardrails encompassing product, services, environment, and storytelling.
• Ensure strategies are scalable, actionable, and grounded in marketplace realities.
• Partner with regional teams to adapt global strategy with local relevance while maintaining brand consistency.
• Define Key Performance Indicators (KPIs) to measure marketplace health across channels, including brand, consumer, and financial metrics.
• Analyze performance and identify opportunities to optimize distribution, segmentation, and channel roles.
• Lead continuous refinement of strategy based on insights and evolving marketplace dynamics.
  
  

Qualifications

• 8 years of experience in strategy, marketplace, merchandising, or general management.
• Deep understanding of multi-channel retail and wholesale ecosystems.
• Proven ability to define and operationalize strategy at scale.
• Strong analytical and structured thinking skills.
• Exceptional communication and storytelling ability for senior audiences.
• Experience working in a global, matrixed organization.
  
  

Leadership Expectations

• Operate with an enterprise mindset, balancing brand, consumer, and commercial priorities.
• Lead through influence across a highly matrixed organization.
• Bring clarity to ambiguity and drive disciplined decision-making.
• Elevate the thinking of teams through structured frameworks and sharp storytelling.
• Model a high standard of accountability, collaboration, and pace.
  
  

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

Global leader in athletic footwear, apparel, and equipment. Our client focuses on innovation, performance, and marketing, partnering with top athletes and teams. The company emphasizes sustainability and digital advancements to enhance the sports experience.