Account Marketing Manager [AQ-11176]

Aquent is partnering with a globally recognized leader in the retail and lifestyle industry, a brand celebrated for its innovative products and profound cultural impact. This company is at the forefront of shaping consumer trends and experiences worldwide, consistently pushing boundaries in design, performance, and market engagement.

Are you a marketing powerhouse ready to drive significant business growth and elevate brand presence? This is your chance to directly influence consumer engagement and market share, working hand-in-hand with sales and merchandising teams to bring exciting strategies to life at the point of purchase. You will step into a pivotal role where you will create, build, and execute impactful marketing and activation plans for key accounts, delivering significant business growth and improvement in brand health. If you thrive on innovation, collaboration, and seeing your strategies translate into tangible success, this opportunity offers an exciting platform to make a real difference!

What You’ll Do

• Define and align the seasonal marketing calendar, incorporating all relevant aspects of product, retail, and brand activity.
• Execute with excellence the seasonal Account Marketing Calendar to ensure success at the point of purchase by category, in key locations against agreed-upon KPIs.
• Create, deliver, and execute the activation strategy and roadmap.
• Drive and secure sell-through and consumer engagement with market share growth, ensuring all commercial and strategic goals are met.
• Measure the effectiveness of account activation plans, ensuring execution with excellence visually and via sell-out.
• Develop and execute consumer activation activity against targeted categories and concepts across all channels and platforms.
• Secure the highest share of space within key destination locations.
• Manage the seasonal activation calendar process from virtual download to in-store implementation, including all account interaction meetings at all levels, ensuring a smooth process.
• Understand product, customer, and consumer needs from the market and all channels.
• Support special product development and franchise creation/development as appropriate.
• Serve as the consumer activation point of contact both internally and externally.
• Collaborate closely with Global Brand teams to secure best practice level of implementation of global strategy.
• Manage budgets and costs within agreed measures.
• Understand the consumer retail environment, including distribution points, share of buy, competitor concepts, and support tools.
• Execute and implement toolkits needed, from briefing customer requirements to in-store deployment.
• Conduct relevant reporting activities to measure efficiency and commercial success.
  
  

Who You Are

Required Skills & Experience

• 5 to 8 years of relevant experience.
• Background in Category Management, Merchandising, Ranging, special product development, or Sales is required.
• High professional maturity.
• Highly collaborative with strong communication skills.
• High influencing skills and ability to make fact-based decisions.
• Strong analytical skills.
• Structured, organized, and process-oriented.
• Strong business acumen with the ability to assume a broader perspective (cross-markets/global).
• Ability to work effectively within a team environment and under pressure.
• Intermediate to advanced skills in MS Office.
• Fluent in English.
  
  

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

Our client strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening brands and products to improve their competitive position. Their strategic focus is on increasing brand credibility, elevating the experience for their consumers, and pushing the boundaries in sustainability. The execution of their strategy is enabled by a mindset of innovation across all dimensions of their business as well as their digital transformation. With a commitment to digital transformation and sustainability, the company continues to evolve to meet the needs of modern consumers.