What are the responsibilities and job description for the Director / Senior Director, Demand Generation and Integrated Marketing position at Appdome?
Company Overview
Appdome’s mission is to protect every mobile app in the world and the people who use mobile apps in their lives and at work.
Appdome provides mobile brands with the only patented, centralized, data-driven Mobile Cyber Defense Automation platform, delivering rapid no-code, no-SDK mobile app security, anti-fraud, anti-malware, anti-cheat, anti-bot implementations, configuration as code ease, Threat-Events™ threat-aware UI/UX control, ThreatScope™ Mobile XDR, and Certified Secure™ DevSecOps Certification in one integrated system.
With Appdome, mobile developers, cyber and fraud teams can accelerate delivery, guarantee compliance, and leverage automation to build, test, release, and monitor the full range of cyber, anti-fraud, and other defenses needed in mobile apps from inside mobile DevOps and CI/CD pipeline.
Leading financial, healthcare, m-commerce, consumer, and B2B brands use Appdome to upgrade mobile DevSecOps and protect Android & iOS apps, mobile customers, and mobile businesses globally. Today, Appdome's customers use their platform to secure over 50,000 mobile apps with protection of over 1B mobile end users projected.
We are seeking a driven and results-oriented Director / Senior Director, Demand Generation and Integrated Marketing
to join our team. In this role, you will focus on acquiring new customers, building trusted relationships, and driving revenue growth by understanding prospects’ mobile business and security objectives and aligning them with our solutions.
About The Role
We’re looking for a strategic and hands-on Director / Senior Director, Demand Generation and Integrated Marketing to drive pipeline growth through data-driven, multi-channel marketing programs. This role sits at the intersection of strategy, execution, and analytics—owning integrated campaigns that align brand, content, performance marketing, and sales enablement to move prospects through the funnel.
You’ll be responsible for designing and executing campaigns that generate measurable demand, accelerate revenue, and create a cohesive customer experience across channels.
What You’ll Do
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
Appdome’s mission is to protect every mobile app in the world and the people who use mobile apps in their lives and at work.
Appdome provides mobile brands with the only patented, centralized, data-driven Mobile Cyber Defense Automation platform, delivering rapid no-code, no-SDK mobile app security, anti-fraud, anti-malware, anti-cheat, anti-bot implementations, configuration as code ease, Threat-Events™ threat-aware UI/UX control, ThreatScope™ Mobile XDR, and Certified Secure™ DevSecOps Certification in one integrated system.
With Appdome, mobile developers, cyber and fraud teams can accelerate delivery, guarantee compliance, and leverage automation to build, test, release, and monitor the full range of cyber, anti-fraud, and other defenses needed in mobile apps from inside mobile DevOps and CI/CD pipeline.
Leading financial, healthcare, m-commerce, consumer, and B2B brands use Appdome to upgrade mobile DevSecOps and protect Android & iOS apps, mobile customers, and mobile businesses globally. Today, Appdome's customers use their platform to secure over 50,000 mobile apps with protection of over 1B mobile end users projected.
We are seeking a driven and results-oriented Director / Senior Director, Demand Generation and Integrated Marketing
to join our team. In this role, you will focus on acquiring new customers, building trusted relationships, and driving revenue growth by understanding prospects’ mobile business and security objectives and aligning them with our solutions.
About The Role
We’re looking for a strategic and hands-on Director / Senior Director, Demand Generation and Integrated Marketing to drive pipeline growth through data-driven, multi-channel marketing programs. This role sits at the intersection of strategy, execution, and analytics—owning integrated campaigns that align brand, content, performance marketing, and sales enablement to move prospects through the funnel.
You’ll be responsible for designing and executing campaigns that generate measurable demand, accelerate revenue, and create a cohesive customer experience across channels.
What You’ll Do
- Own end-to-end demand generation strategy, from awareness through conversion and pipeline acceleration
- Plan, launch, and optimize integrated marketing campaigns across digital, content, email, events, paid media, ABM, and partnerships
- Collaborate closely with Sales, Product Marketing, Content, and RevOps to align messaging, targeting, and goals
- Build and manage campaign frameworks, timelines, and budgets
- Develop audience segmentation and targeting strategies based on ICPs, personas, and buying stages
- Track, analyze, and report on campaign performance, pipeline impact, CAC, and ROI
- Optimize marketing automation, lead scoring, nurturing, and attribution models
- Test and iterate continuously—messaging, channels, offers, and creative
- Ensure consistent brand and narrative across all touchpoints
- 8 years of experience in demand generation, integrated marketing, or growth marketing
- Proven track record of driving pipeline and revenue through multi-channel campaigns
- Strong understanding of the full B2B or B2C funnel (depending on your org)
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Highly analytical mindset with comfort using data to inform decisions
- Excellent project management and cross-functional collaboration skills
- Strong communication skills—able to translate strategy into action
- Comfortable balancing big-picture thinking with hands-on execution
- Experience with ABM strategies and tools
- Familiarity with paid media and performance marketing
- Experience scaling demand gen programs in a high-growth environment
- Background in security industry or target market
- Competitive compensation with bonus and equity
- High visibility role with direct impact on revenue growth
- Opportunity to shape and scale a mission-critical function
- Comprehensive benefits and professional development opportunities
- Health, dental, and vision insurance
- 401(k)
- Paid time off and holidays
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.