What are the responsibilities and job description for the Marketing Automation Developer position at APN Consulting Inc?
APN Consulting, Inc. is a progressive IT staffing and services company offering innovative business solutions to improve client business outcomes. We focus on high impact technology solutions in ServiceNow, Fullstack, Cloud & Data, and AI / ML. Due to our globally expanding service offerings we are seeking top-talent to join our teams and grow with us.
Title: Marketing Automation Developer
Location: Remote
Duration: 5 Months with possible extension
The Marketing Automation developer is responsible for development of consumer marketing campaigns build, QA and execution in Salesforce Marketing Cloud. This individual will serve as an email and SFMC subject matter expert, ensuring accuracy and high quality of development and quality assurance in accordance with our standards and policies.
Responsibilities
We are committed to fostering a diverse, inclusive, and equitable workplace where individuals from all backgrounds feel valued and empowered to contribute their unique perspectives. We strongly encourage applications from candidates of all genders, races, ethnicities, abilities, and experiences to join our team and help us build a culture of belonging.
Title: Marketing Automation Developer
Location: Remote
Duration: 5 Months with possible extension
The Marketing Automation developer is responsible for development of consumer marketing campaigns build, QA and execution in Salesforce Marketing Cloud. This individual will serve as an email and SFMC subject matter expert, ensuring accuracy and high quality of development and quality assurance in accordance with our standards and policies.
Responsibilities
- Design and implement automation workflows and triggered communications that integrate with internal and external data sources, ensuring data accuracy and consistency across campaigns.
- Lead the end-to-end campaign lifecycle: from data architecture, scripting, and testing to deployment, ensuring technical alignment with business objectives.
- Develop and execute complex SQL queries to extract, manipulate, and transform large data sets for segmentation, reporting, and automation purposes, ensuring optimal query performance.
- Manage integrations between the marketing automation platform (e.g., Salesforce Marketing Cloud) and external systems (e.g., CRM, e-commerce, customer data platforms), ensuring data flow integrity.
- Collaborate with cross-functional teams (marketing, product, data engineering, data science, etc.) to align technical solutions with business requirements and optimize platform usage.
- Oversee platform configuration and optimization, including API connections, automation triggers, and data models to improve efficiency and scalability.
- Troubleshoot and debug complex issues within campaign workflows, integrations, and data syncs, providing advanced technical support when needed.
- Ensure compliance and security protocols are followed in all data handling and automation processes, adhering to data privacy regulations (e.g., GDPR, CCPA).
- Execute quality assurance (QA) processes to ensure that campaigns, templates, and data workflows perform as expected. This includes developing testing plans, conducting rigorous pre-launch checks, and validating that automation and personalization function correctly in all environments.
- 5 years Marketing Automation experience – Salesforce Marketing Cloud (ExactTarget) experience required.
- Mastery in SQL for intricate audience segmentation.
- Experience with Salesforce Data Cloud or similar customer data platforms for managing data flows, personalization, and segmentation.
- Hands-on experience with building emails to create, edit, and test email templates efficiently.
- Data/metrics/analysis/results orientation.
- Proficient in HTML and CSS email development, showcasing a keen eye for detail and design.
- Exceptional attention to detail.
- Excellent communication and interpersonal skills.
- Proficient use of Figma and Workfront preferred.
- Adaptability to thrive and deliver in a fast-paced, ever-evolving environment, consistently meeting ambitious timelines.
- Experience with and passion for teamwork and cross-functional collaboration.
We are committed to fostering a diverse, inclusive, and equitable workplace where individuals from all backgrounds feel valued and empowered to contribute their unique perspectives. We strongly encourage applications from candidates of all genders, races, ethnicities, abilities, and experiences to join our team and help us build a culture of belonging.