Product Manager - Retail Marketing

Product Manager Retail Marketing

Location: Raleigh, NC
Work Model: Hybrid 3 days in office
Experience: 10 years overall | 5 years in Product Management

About the Role

We are seeking a Product Manager Retail Marketing to lead product strategy, customer engagement, marketing, and go-to-market initiatives for a retail-focused mobile application.

This is a senior product role at the intersection of Product Management, Retail, Marketing, Digital Commerce, and Technology.

The ideal candidate will have strong experience managing digital products within a retail environment and will be responsible for translating customer and market needs into product strategies that drive adoption, engagement, customer value, and revenue growth.

The role requires a strong understanding of the retail ecosystem, excellent cross-functional leadership skills, and the ability to collaborate closely with business, marketing, merchandising, operations, and engineering teams.

Key ResponsibilitiesProduct Strategy & Roadmap

• Define and evolve product vision, positioning, value propositions, and long-term roadmap.

• Align product strategy with customer needs, market trends, and business objectives.

• Establish product priorities based on customer insights, business impact, and market opportunities.

• Translate strategic objectives into actionable product roadmaps and requirements.

Market & Customer Insights

• Conduct competitive analysis, customer research, and market assessments.

• Monitor retail and digital commerce trends to identify emerging opportunities.

• Analyze customer behavior and feedback to inform product strategy and prioritization.

• Identify opportunities to improve customer experience, engagement, and product value.

Go-to-Market Strategy

• Develop go-to-market strategies for new products, capabilities, and features.

• Define product messaging, positioning, and value propositions.

• Develop retail-specific activation and launch plans.

• Partner with marketing and business teams to drive successful product launches and adoption.

Cross-Functional Leadership

• Collaborate with marketing, sales, merchandising, retail operations, engineering, and other stakeholders.

• Establish priorities and drive alignment across cross-functional teams.

• Lead product initiatives from strategy through execution.

• Influence teams and stakeholders without direct authority.

Retail Marketing & Campaigns

• Develop and manage omnichannel marketing initiatives across mobile, digital, and retail channels.

• Drive initiatives designed to increase product adoption, engagement, retention, and revenue.

• Partner with marketing teams to align campaigns with product strategy and customer needs.

• Optimize marketing initiatives based on performance data and customer insights.

Product Enablement

• Develop sales playbooks, training materials, product messaging, and customer-facing collateral.

• Create enablement materials tailored to retail stakeholders, buyers, and business users.

• Ensure internal and external stakeholders understand product capabilities, value, and positioning.

Product & Performance Analytics

• Define and monitor key product and business metrics, including:

  • Conversion

  • Engagement

  • Adoption

  • Retention

  • Customer behavior

  • Product and category performance

• Use analytics and customer insights to continuously improve product and marketing strategies.

• Identify performance trends and opportunities for optimization.

Customer Engagement

• Develop strategies and programs that strengthen retailer and customer relationships.

• Improve the overall customer experience across mobile, digital, and physical retail channels.

• Identify opportunities to increase customer engagement, loyalty, and lifetime value.

Product Lifecycle Management

• Own the product lifecycle from concept and launch through ongoing enhancement and optimization.

• Define product priorities and enhancement strategies throughout the product lifecycle.

• Evaluate product performance and make data-driven decisions regarding future investment and development.

Revenue & Growth

• Identify opportunities to increase adoption and market share.

• Develop strategies to improve product and business profitability.

• Identify potential new revenue opportunities through product, marketing, and customer engagement initiatives.

• Use market and customer insights to support sustainable product growth.

Stakeholder Management

• Present product strategy, performance, insights, and recommendations to senior stakeholders.

• Communicate product priorities, progress, risks, and opportunities clearly.

• Build alignment across business, technology, marketing, merchandising, and operations teams.

• Drive informed decision-making through data, customer insights, and market analysis.

Required Qualifications

• 10 years of overall professional experience, including at least 5 years of hands-on Product Management experience.

• Proven experience managing digital products, mobile applications, retail technology, e-commerce platforms, or consumer-facing products.

• Strong understanding of the retail industry, including:

  • Customer journeys

  • Retail operations

  • Merchandising

  • Digital commerce

  • Omnichannel experiences

• Demonstrated experience owning product strategy, roadmaps, positioning, prioritization, and go-to-market initiatives.

• Experience partnering closely with engineering, marketing, sales, merchandising, and operations teams.

• Strong understanding of retail marketing and customer engagement strategies.

• Experience using product and customer analytics to measure performance and drive product decisions.

• Ability to translate customer needs, market insights, and business objectives into product requirements and actionable roadmaps.

• Excellent communication, presentation, stakeholder management, and leadership skills.

• Ability to operate effectively in a fast-paced, collaborative environment.

• Demonstrated ability to influence cross-functional teams without direct authority.

Preferred Qualifications

• Experience managing or marketing a retail mobile application or consumer-facing digital product.

• Experience with omnichannel retail, loyalty, personalization, promotions, or customer engagement platforms.

• Experience with digital marketing, product analytics, experimentation, A/B testing, or customer data platforms.

• Experience working with large retailers, retail technology platforms, or e-commerce organizations.

• MBA or advanced degree in Business, Marketing, Product Management, Technology, or a related field.

Location & Work Model

• Raleigh, NC

• Hybrid work model with 3 days per week in the office.