Product Manager - Retail Marketing

Position: Product Manager - Retail Marketing

Location: Raleigh, NC(3 days in office)
Experience: 10 Years Overall | 5 Years in Product Management

About the Role

We are looking for a Product Manager – Retail Marketing to lead product strategy, marketing, customer engagement, and go-to-market initiatives for a retail-focused mobile application.

This is a senior product role that sits at the intersection of Product Management, Retail, Marketing, Digital Commerce, and Technology. The ideal candidate will have strong experience managing digital products within a retail environment and will be responsible for translating customer and market needs into product strategies that drive adoption, engagement, customer value, and revenue growth.

The role requires a strong understanding of the retail ecosystem, excellent cross-functional leadership skills, and the ability to work closely with business, marketing, merchandising, operations, and engineering teams.

Key Responsibilities

Product Strategy & Roadmap: Define and evolve product vision, positioning, value propositions, and long-term roadmap aligned with retail market needs, customer expectations, and business objectives.

Market & Customer Insights: Lead competitive analysis, customer research, market assessment, and retail trend monitoring to identify opportunities and inform product strategy and prioritization.

Go-to-Market Strategy: Develop and execute launch strategies, product messaging, positioning, and retail-specific activation plans for new products, capabilities, and features.

Cross-Functional Leadership: Partner with marketing, sales, merchandising, retail operations, engineering, and other business stakeholders to establish priorities, drive alignment, and ensure successful product execution.

Retail Marketing & Campaigns: Develop and manage omnichannel marketing initiatives across mobile, digital, and retail channels to increase product adoption, engagement, and revenue.

Product Enablement: Develop sales playbooks, training materials, product messaging, and customer-facing collateral tailored to retail stakeholders, buyers, and business users.

Product & Performance Analytics: Define and monitor key metrics including conversion, engagement, adoption, retention, customer behavior, and category/product performance. Use insights to continuously optimize the product and marketing strategy.

Customer Engagement: Develop programs and strategies that strengthen retailer and customer relationships while improving the overall product experience across mobile, digital, and physical retail channels.

Product Lifecycle Management: Own the product lifecycle from concept and launch through ongoing enhancement, optimization, and eventual sunset, ensuring the product continues to deliver measurable customer and business value.

Revenue & Growth: Identify opportunities to increase adoption, expand market share, improve profitability, and develop new revenue streams through product and marketing initiatives.

Stakeholder Management: Present product strategy, performance, insights, and recommendations to senior business stakeholders and drive informed decision-making across the organization.

Required Qualifications

10 years of overall professional experience, with at least 5 years of hands-on Product Management experience.

Proven experience managing digital products, mobile applications, retail technology, e-commerce platforms, or consumer-facing products.

Strong understanding of the retail industry, including customer journeys, retail operations, merchandising, digital commerce, and omnichannel experiences.

Demonstrated experience owning product strategy, product roadmaps, positioning, prioritization, and go-to-market initiatives.

Experience partnering closely with engineering, marketing, sales, merchandising, and operations teams in a cross-functional environment.

Strong understanding of retail marketing and customer engagement strategies.

Experience using product and customer analytics to measure performance, identify opportunities, and drive product decisions.

Strong ability to translate customer needs, market insights, and business objectives into product requirements and actionable roadmaps.

Excellent communication, presentation, stakeholder management, and leadership skills.

Ability to operate effectively in a fast-paced, highly collaborative environment and influence teams without direct authority.

Preferred Qualifications

Experience managing or marketing a retail mobile app or consumer-facing digital product.

Experience with omnichannel retail, loyalty, personalization, promotions, or customer engagement platforms.

Experience with digital marketing, product analytics, experimentation/A-B testing, or customer data platforms.

Experience working with large retailers, retail technology platforms, or e-commerce organizations.

MBA or advanced degree in Business, Marketing, Product Management, Technology, or a related field is a plus.