What are the responsibilities and job description for the Director, Marketing Intelligence (Data Science) position at Annalect?
About Annalect
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect’s 4,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
With Omni adopted as Omnicom’s marketing insights and data platform, the holding company is consolidating its capabilities and sharing data throughout the organization. This results in more effective, faster, and smarter decision-making for clients. Annalect established the Marketing Intelligence team to support these efforts, focusing on data quality standardization, improving data operations, and integrating reporting within Omni.
Position Overview
Role
This role will ensure that our agency and client teams have access to timely, accurate, and reliable data they can use to make critical business decisions quickly by focusing on the following Marketing Intelligence competencies:
Compensation Range
$112,000—$160,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect’s 4,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
With Omni adopted as Omnicom’s marketing insights and data platform, the holding company is consolidating its capabilities and sharing data throughout the organization. This results in more effective, faster, and smarter decision-making for clients. Annalect established the Marketing Intelligence team to support these efforts, focusing on data quality standardization, improving data operations, and integrating reporting within Omni.
Position Overview
Role
This role will ensure that our agency and client teams have access to timely, accurate, and reliable data they can use to make critical business decisions quickly by focusing on the following Marketing Intelligence competencies:
- Reporting, Data, and Technology Experience
- Media, Advertising, and Marketing Industry Knowledge
- Delivery, Project Management, and Process Development
- Account, Stakeholder, and Relationship Management
- Creativity, Innovation, and Problem Solving
- Business Impact, Company Alignment, and Team Advancement
- Design and optimize team workflows, systems, and tools to streamline complex processes, enhance organizational structure, and efficiently onboard new partners or vendors.
- Oversee the design and implementation of key analytics projects, including developing taxonomy and naming conventions, establishing governance and compliance monitoring, and maintaining high data quality.
- Navigate and mitigate roadblocks across processes and teams to ensure success in challenging engagements, supporting continuous evolution in response to industry and market trends.
- Align business priorities with broader agency and client goals by overseeing team structure, roles, and organizational design for optimal impact.
- Serve as an expert within the firm, expanding team knowledge and promoting a culture of ongoing learning and strategic insight.
- Lead the development of Marketing Intelligence capabilities, including data operations, process automation, campaign reporting, dashboard visualization, and artificial intelligence, while promoting data-driven decision-making.
- Drive innovation in analytics by developing modern metrics, applying semantic layering, and improving data outputs to sustain Omnicom's industry leadership.
- Manage the delivery of centralized reporting environments, intuitive data solutions, and on-demand campaign reports across agency networks, supporting global rollouts and adoption.
- Develop and implement a strategy for engagement and deploying reporting capabilities, including collaborating with product marketing and offshore teams.
- Implement governance solutions to ensure data accuracy, completeness, timeliness, and proper access, while maintaining high service levels across all data sources.
- BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field.
- 8 years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media, agency, or client environment.
- Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, or JIRA preferred.
- Proficiency in programmatic buying platforms and advertising technology tools is required. Experience with DSPs, ad verification, or ad servers preferred.
- Proficiency in data transformation and quality tools is required. Experience with dbt, Alteryx, or Great Expectations preferred.
- Expert in business intelligence technologies; direct experience with Power BI or Tableau is required. Experience with Looker or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) preferred.
- Experience with programming and query languages for business intelligence purposes, including proficiency in SQL, is required. Familiarity with Python, JavaScript, or DAX preferred.
- Previous roles in supporting activation, direct response, digital investment, managed services, or in-house media teams are required.
- Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects, including offshore, technology, operations, vendor, or agency teams required.
- Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred.
- Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
- Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program, and extended time off around the holiday season.
- As part of Omnicom, we have the backing and resources of a global billion-dollar company but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.
Compensation Range
$112,000—$160,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Salary : $112,000 - $160,000