VP of Finance and Accounting

Animal Farm Family LLC is the administrative entity of three rapidly growing e-commerce brands:

• Gorilla Mind (gorillamind.com): A leading and disruptive fitness and health supplements brand, specializing in pre-workout, energy drinks, protein, and performance nutrition products that support all fitness goals.

• Happy Hippo (happyhippo.com): The world’s top online retailer of kratom, along with other popular botanical and herbal supplements.

• Intelligent Shop (intelligent.shop): A new men’s lifestyle brand, focused on cutting-edge innovative products to help men achieve their best selves.

Our VP of Accounting and Finance role will oversee accounting, financial reporting, inventory management, and multi-channel revenue operations while partnering closely with executive leadership to drive profitable growth. The ideal candidate is an experienced finance leader with deep CPG, dietary supplements, or beverage industry experience and a proven ability to scale systems and processes in a high-growth environment.

This is an in-office position in Meridian, ID. 

Key Responsibilities

Financial Leadership & Strategy

• Lead all accounting and financial reporting functions to ensure timely, accurate financial information

• Partner with executive leadership to support strategic decision-making across retail, DTC, and Amazon channels

• Develop and implement financial policies and procedures appropriate for our scale

• Oversee relationships with external auditors, tax advisors, and financial partners

Industry-Specific Accounting Operations

• Drive the month-end close process optimization, targeting 7-8 day close

• Manage complex inventory accounting, including raw materials, WIP, finished goods, and expiration dating

• Oversee multi-channel revenue recognition (wholesale, DSD, direct to retailer, direct-to-consumer, Amazon FBA/FBM, subscriptions)

• Maintain COGS accuracy across contract manufacturing, co-packing, and fulfillment operations

• Handle promotional accounting, including trade spend, chargebacks, MCBs, and retailer deductions

• Manage sales tax compliance across multiple jurisdictions and channels

Inventory & Supply Chain Finance

• Implement robust inventory tracking and costing methodologies

• Oversee reserve calculations for expiring/slow-moving inventory

• Manage vendor financing and payment terms optimization

• Coordinate with operations on inventory planning and cash flow management

• Track and analyze landed costs, including freight, duties, and warehousing

Multi-Channel Financial Management

• Establish profitability reporting by channel, customer, and SKU

• Manage Amazon and other channel accounting complexities (FBA fees, reimbursements, advertising)

• Oversee subscription revenue recognition and customer lifetime value tracking

• Handle EDI billing and reconciliation with major retailers

• Track and analyze promotional effectiveness and trade ROI

Compliance & Risk Management

• Ensure FDA, FTC, and industry-specific regulatory compliance as it relates to financial reporting

• Manage multi-state sales tax obligations, including economic nexus

• Oversee international compliance for cross-border sales

• Maintain documentation for R&D tax credits on product development

• Coordinate with quality assurance on recall reserves, product liability, and insurance needs

Required Qualifications 

Experience

• 7-10 years of progressive accounting and finance experience

• Minimum 3 years in CPG, supplements, nutrition, or food & beverage industries

• Demonstrated experience scaling accounting functions in companies $50MM-$200MM revenue

• Track record with multi-channel distribution (retail, DTC, marketplace)

• Experience with inventory-intensive businesses and complex COGS calculations

Technical Competencies

• Strong knowledge of US GAAP, especially inventory and revenue recognition

• Proficiency with mid-market ERP systems (NetSuite/Acumatica preferred)

• Experience with inventory management systems and WMS integration

• Understanding of EDI systems and retail compliance requirements

• Advanced Excel and financial modeling capabilities

• Familiarity with e-commerce platforms (Shopify, TikTok, Amazon)

Industry Knowledge

• Understanding of supplement industry regulations and compliance

• Experience with contract manufacturing relationships

• Knowledge of retail distribution, including DSD and broadline distributors

• Familiarity with online payment process - TikTok, Amazon FBA/marketplace accounting

• Understanding of trade promotion and retail deduction management

Preferred Qualifications

• CPA certification strongly preferred

• Experience with natural products or wellness brands

• Track record with institutional investors or PE-backed CPG companies

• Experience with retail expansion (Walmart, Target, GNC, Vitamin Shoppe)

• Knowledge of international expansion and cross-border commerce

• Background in companies experiencing rapid retail door expansion

• Experience with financial cash management, forecasting, and reporting

• Willing to travel to HQ on a monthly or quarterly basis, open to relocation

Ideal Candidate Profile

We seek a pragmatic leader who understands the unique challenges of the supplements industry:

• Experience managing complex inventory

• Tax, cash management, investor relations, 3rd party reporting

• Understanding of multi-channel distribution economics

• Ability to navigate retail compliance requirements

• Track record with high-growth consumer brands

• Comfort with the pace and complexity of CPG/supplements

• Experience supporting both brick-and-mortar and digital growth

Growth Opportunity

This role offers significant growth potential as we:

• Expand into major national retail chains

• Launch new product lines and categories

• Explore international markets

• Build toward potential strategic partnerships

Key industry-specific additions:

• Multi-channel complexity (retail, DTC, Amazon)

• Inventory management with expiration dating

• Trade spend and promotional accounting

• Contract manufacturing relationships

• Regulatory compliance considerations

• Sales tax complexity across channels

• Channel profitability requirements

• Industry-specific preferred experience

Compensation: 

The base salary per year is dependent on experience. The total compensation package may include performance bonuses, benefits, and/or other applicable compensation plans.

At Animal Farm Family, we strive to offer all team members competitive wages and salaries that are motivating, fair, and equitable. Actual compensation packages are based on several factors unique to each candidate, including, but not limited to, skill set, depth of experience, certifications, and specific work location. 

Benefits

● Health Insurance
● Dental Insurance
● Vision Insurance
● Health Savings Account (HSA)
● Paid Time Off (PTO)
● 9 Paid Holidays
● 401(k) Retirement Plan
● Maternity & Paternity Leave
● Employee Discounts