What are the responsibilities and job description for the Digital Content Specialist position at Anderson Trucking Service?
Digital Content Specialist
St. Cloud, MN | Onsite
You want your work to drive real business results. In this role, it will.
At ATS, you won’t just create content—you’ll influence how shippers think, evaluate partners, and ultimately choose who they trust with their freight.
This role sits at the center of revenue growth.
Your job?
Identify the real questions, concerns, and risks shippers face—and create content that answers them better than anyone in the industry.
This is not just writing.
You’ll operate at the intersection of:
- Content SEO/GEO AI search visibility
- Analytics performance revenue impact
- Sales alignment trust-building content
If you’re curious, analytical, and motivated by results—you’ll thrive here.
What You’ll Actually Do
- Create and optimize content that drives qualified leads and revenue
- Turn conversations with SMEs into high-impact content
- Own and volve content based on performance, search visibility, and buyer behavior
- Stay ahead of SEO/GEO and AI-driven search
- Contribute to earned media and external visibility
Who You Are
- Strong writer who understands content is a revenue tool
- Naturally curious—you can flush noteworthy topics out of everyday conversations with just a few uniquely crafted questions
- Understands & protects the brand—won’t chase views at its expense
- Comfortable with data and driven to improve performance
- Balances creativity with clarity and credibility
- Thrives in a fast-paced, always-evolving environment.
Why ATS
- Exceptional talent - learn & grow from daily
- Innovative and always-evolving strategy – this isn’t just any marketing team
- Small team → big impact
- Family-owned; people first
- 70 years strong & stable
Compensation & Benefits
- The anticipated base salary range for this position is $60,000 to $82,000. Base salary offered is determined by relevant experience, education, certifications, and geographic as compared to others doing substantially similar work. In addition to the base salary, employees may be eligible for performance-based incentives, which can vary depending on individual and/or company performance.
- Anderson Trucking Service is committed to supporting our employees with a comprehensive benefits package. Employees will have the opportunity to enroll in a variety of benefit programs including health, dental, and vision insurance, as well as a 401k retirement savings plan effective on the first of the month following 60 days of employment. Additionally, we provide paid holidays, paid time off, access to professional development opportunities, wellness programs, and employee assistance resources to our employees. Our goal is to ensure that all employees have the support and resources they need to thrive both professionally and personally.
Here, your work matters—to your team, to our customers, and to the future of ATS.
And in the process, you’ll gain the skills and experience to learn, grow, and thrive.
Opportunities like this don’t come around often—and they don’t stay open long.
Salary : $60,000 - $82,000