Digital Content & Social Creative Manager

Job Summary   

The Digital Content & Social Creative Manager leads organic social strategy and end-to-end content production across a diverse portfolio of brands and campuses. This role focuses on the conceptualization, capture, and high-speed editing of platform-native video content designed to drive enrollment and brand awareness. By blending creative storytelling with data-driven refinement, the manager ensures all digital touchpoints—from internal communications to large-scale events—maintain a cohesive visual identity and a compelling brand voice.

Key Responsibilities

I. Social Media & Digital Content Creation (50%)

• Concept, capture, and edit high-quality short-form and long-form video content for TikTok, Instagram Reels, YouTube Shorts, YouTube, Facebook, LinkedIn, and Reddit.
  
  

• Create static graphics, carousels, and simple motion content to support campaigns, announcements, and storytelling.
  
  

• Produce additional content for internal use, presentations, campus initiatives, and event marketing as needed.
  
  

• Execute day-to-day posting, scheduling, and publishing across assigned social platforms.
  
  

• Translate brand priorities, campaigns, and program highlights into compelling, platform-native content.
  
  

• Ensure all content aligns with brand voice, visual standards, and compliance guidelines.
  
  

II. Platform Strategy, Analytics & Optimization (25%)

• Develop and maintain organic social media strategies by platform.
  
  

• Monitor and analyze performance metrics including reach, engagement, follower growth, video views, watch time, saves, and shares.
  
  

• Use insights to inform content direction, creative testing, posting cadence, and optimization.
  
  

• Identify trends, emerging formats, and opportunities for experimentation.
  
  

• Provide regular performance summaries and actionable recommendations.
  
  

III. Editing, Creative Tools & Workflow (15%)

• Own video and graphic editing workflows using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, After Effects, Canva, or similar.
  
  

• Develop repeatable templates, editing styles, and creative frameworks.
  
  

• Organize and maintain content libraries and asset management systems.
  
  

• Evaluate and leverage AI tools to support ideation, editing, caption writing, and efficiency.

IV. Collaboration & Campaign Support (10%)

• Partner with brand, admissions, and campus teams to source stories and capture content.
  
  

• Support brand launches, events, and campaigns with social-first and digital content.
  
  

• Assist with influencer, ambassador, or creator collaborations when applicable.
  
  

• Coordinate with paid media teams to supply high-performing organic creative for amplification (paid media experience not required).
  
  

Experience and Education Required

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field or equivalent practical experience.
  
  

• 3 years of hands-on experience creating and managing digital and social media content.
  
  

• Strong portfolio demonstrating creative storytelling, video editing, and platform-native content.
  
  

• Demonstrated experience publishing content on TikTok, Instagram, Facebook, YouTube, LinkedIn, and Reddit.
  
  

• Proficiency with modern editing tools (CapCut, Adobe Premiere Pro, Final Cut Pro, After Effects, Canva, etc.).
  
  

• Strong analytical mindset with experience interpreting social performance data.
  
  

• Excellent written and visual communication skills.
  
  

Experience and Education Preferred

• Experience in education, workforce development, or youth-focused brands.
  
  

• Experience capturing content in real-world environments (events, classrooms, campuses).
  
  

• Familiarity with social scheduling and analytics tools (Hootsuite, Sprout, native analytics, etc.).

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.  Prolonged periods sitting at a desk and working on a computer.

Work Environment  

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is usually not exposed to weather conditions.  The noise level in the work environment is usually moderate. 

Note

This is not necessarily an exhaustive list of all responsibilities, skills, duties, or requirements associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change. 

I have read and understand the above job description.  I further understand that this is not an all-inclusive list and does not constitute a contract.  My employment remains at will as with all employees of Ancora Education.