Content Marketing Specialist

Overview

As the Content Marketing Specialist for ampliFI, this role plays a hands-on part in executing and owning B2B content and marketing initiatives that support brand visibility, thought leadership, and product adoption.

This position serves as ampliFI’s lead writer, responsible for transforming complex financial and loyalty concepts into clear, compelling narratives for executives and decision-makers. This role is focused on driving content and campaigns forward from concept to completion, with accountability for content creation, campaign execution, and message consistency—ensuring all marketing outputs align with established brand strategy and drive measurable results.

This role requires a highly organized, proactive marketer who takes ownership of their work, manages priorities effectively, and ensures initiatives move forward with a high degree of independence.

Responsibilities

Content Ownership & Creation

• Serve as ampliFI’s lead writer, producing high-quality content across channels, including social media, blogs, newsletters, case studies, whitepapers, and sales materials
• Own content from brief through final delivery, ensuring accuracy, clarity, and alignment with brand voice
• Partner closely with design to develop visually compelling, on-brand assets
• Proactively identify content needs and bring forward recommendations based on business priorities
• Support internal communications to ensure clarity and consistency across the organization
  
  

Channel & Campaign Execution

• Own execution of B2B marketing campaigns and promotional initiatives from planning through launch
• Manage timelines, assets, and cross-functional coordination to ensure projects are delivered on time and at a high standard
• Execute content distribution across key channels (LinkedIn, website, email, etc.)
• Identify gaps, follow up with stakeholders, and ensure initiatives continue moving without delays
  
  

Paid Media & Performance Marketing

• Own execution of Google Ads campaigns, including campaign setup, asset coordination, keyword alignment, and performance monitoring
• Apply established frameworks to efficiently build and optimize monthly campaigns
• Support execution and optimization of LinkedIn Ads campaigns, including creative coordination and campaign setup
• Monitor paid media performance and make data-driven optimizations to improve results over time
  
  

Thought Leadership & Content Development

• Develop and publish thought leadership content that supports ampliFI’s positioning in the financial services and loyalty space (case studies, blogs, LinkedIn newsletters, etc.)
• Compile and synthesize competitive and industry research, along with internal insights and product capabilities, into relevant, performance-driven content that positions ampliFI as a leader in loyalty and engagement.
• Take initiative in identifying topics, angles, and opportunities to strengthen ampliFI’s voice in the market
• Maintain and update website content to improve clarity, engagement, and SEO/AI search performance
  
  

Analytics & Performance

• Track and report on content and campaign performance across key channels (website, social, paid media, competitor benchmarking)
• Monitor performance trends and proactively recommend optimizations
• Use data to refine messaging, content, and campaign execution over time
  
  

Essential Skills And Experience

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 7 years of experience in B2B marketing, content marketing, or related roles
• Hands-on experience managing Google Ads campaigns
• Exceptional writing and editing ability—with pride in delivering clear, compelling, and error-free content. Strong storytelling skills and the ability to adapt tone and style across formats.
• Ability to translate complex concepts into clear, compelling content
• Superior organizational skills with the ability to manage multiple projects and deadlines without losing focus or accuracy.
• Experience executing campaigns that drive measurable growth and engagement
• Hands-on experience with digital marketing tools (Google Analytics, Google Ads, WordPress; Adobe Creative Cloud a plus).
• Ability to collaborate effectively across cross-functional teams
  
  

Preferred Skills And Experience

• Financial services, payments, or loyalty/rewards experience is a plus.
• Experience with LinkedIn Ads or other paid social platforms
• Experience contributing to SEO and AI-driven content optimization
  
  

Key Competencies and Attributes

• Strong sense of ownership and accountability; takes initiative and independently drives work forward with minimal oversight
• Able to take high-level direction and independently translate it into execution
• Proactive communicator who identifies gaps, asks the right questions, and keeps work moving
• Detail-oriented with a high standard for quality and accuracy
• Comfortable managing multiple priorities while maintaining organization and momentum
• Collaborative mindset with the ability to work effectively across cross-functional teams
• Demonstrates a strong interest in building brand presence and driving measurable marketing outcomes
• Strong balance of writing ability, organization, and execution-focused thinking
  
  

Work Arrangement

• Based at ampliFI’s Naperville, IL Corporate office, this hybrid role requires onsite reporting Tuesday-Thursday weekly.
• National remote opportunities require residency in one of the following states AZ, CO, FL, GA, IL, IN, MA, MT, NE, NH, NJ, NY, OH, PA, SC, TN, TX, UT, VA, or WI.
  
  

Physical Requirements

This role involves sitting or standing for extended periods, using computers, phones, and other office equipment. Visual acuity and manual dexterity are needed for reading documents and handling materials. Occasional lifting of items up to 20 lbs. and frequent phone communication is required.

Other Duties

Duties, responsibilities, and activities are not all encompassing and may change at any time with or without notice. To perform this job successfully, an individual must be able to satisfactorily carry out each essential duty. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions

The compensation range listed below represents the potential salary for this role at the time of posting. However, the final salary may be higher or lower than the stated range, and this range may be adjusted in the future. An employee’s placement within the salary range will depend on various factors, including but not limited to relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any applicable collective bargaining agreements, and the needs of the business or organization. The salary range for this role is $65,000 to $75,000.

About AmpliFI

At ampliFI Integrity guides every decision, Curiosity drives innovation, and Advocacy ensures we always put our clients and teammates first. We foster a supportive, fun workplace where your contributions are valued, and your growth is encouraged.

ampliFI provides fully outsourced, customized credit and debit card loyalty programs exclusively focused on banks and credit unions nationwide. For nearly two decades, we have delivered compelling rewards programs, unique earn and burn opportunities and card-linked programs to leverage merchant funded offers. Here at ampliFI, we are always looking for more great people to be a part of the relentless pursuit of excellence in everything we do.

Benefits And Perks

• Competitive pay plus 401(k) with employer match
• Medical, dental, vision, and life insurance
• Voluntary café plans, including voluntary life, accident, hospital, critical care, and parking/transit options
• Tuition Reimbursement
• Paid time off, company holidays, and parental leave
• Employee Assistance Program
• Hybrid work environment with flexible hours
• Onsite perks including gym access and snacks
• Employee recognition programs celebrating milestones and achievements
• Growth opportunities within a supportive, team-oriented environment
  
  

ampliFI Loyalty Solutions embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills because we believe that the more inclusive we are, the greater impact we can make together.