Content Marketing Specialist

The Content Marketing Specialist is a key member of Inland’s shared services digital success vertical, supporting a diverse range of real estate and finance-focused entities. This role is responsible for developing and optimizing compelling content with a digital-first view and strong emphasis on video production, photography coordination, and multichannel storytelling. The ideal candidate is a creative, detail-oriented marketer who thrives in a fast-paced environment and is passionate about crafting content that drives engagement and supports business goals.

This role is open to a hybrid format with the expectation of being in the office at least 3 times per week and will report to Director, Digital and Content Strategy.

CORE RESPONSIBILITIES:

• Demonstrates highest standards of personal and professional integrity, adheres to company’s policies and procedures, and complies with applicable laws, government rules and regulations.
•  Collaborates with marketing leaders across Inland's entities and Chief Marketing Officer to develop and execute content strategies that support real estate and finance-focused business goals.
• Writes, edits, and proofreads marketing copy for digital and print channels, ensuring consistent tone and messaging.
• Creates and manages social media editorial calendar(s) and content using marketing automation tools (LinkedIn, Twitter, etc.).
• Develops and publishes content-rich landing pages in HubSpot to support campaigns and lead generation across businesses.
• Coordinates property video production and photography for real estate assets, working with internal teams and approved vendors.
• Designs and edits visual content including social media graphics, website visuals, presentations, fact sheets, and other collateral.
• Provides cross-functional support to marketing leaders across Inland's businesses.
• Stays current on content marketing trends, tools, and technologies, and recommends improvements to enhance performance and efficiency..

QUALIFICATIONS:

Education:

• Bachelor's degree in marketing, communications, or equivalent discipline required.

Experience:

• 3-4 years’ professional experience with focus on marketing or communications.
•  Some real estate or financial services experience preferred.
• Requires knowledge of financial terms with ability to calculate figures such as percentages and evaluate data in relevant research reports.

Skills:

• Accountable professional with positive attitude and exceptional follow-through.
• Outstanding written and verbal communication as well as organizational, project management and interpersonal skills.
• High degree of creativity with advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) with focus on PowerPoint.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere).
• Working knowledge of HubSpot marketing automation platform.
• Demonstrated experience creating content for web and e-mail marketing.
• Proven self-starter with ability to work independently and part of a team.
• Ability to work and build relationships across multiple teams.
• Highly organized with focus on detail, quality and accuracy.

Annual Base Salary Range: $60,000-$75,000. This position is eligible to participate in the company’s annual discretionary bonus program.

Inland offers a competitive range of benefits for eligible Full-time employees:

• Medical/Dental/Vision insurance (PPO)
• Participation in the company 401(k) plan with a company match
• Vacation Time, Nine Paid Holidays, Three floating holidays per year
• Sick time
• Tuition reimbursement opportunity
• Company-paid life insurance equaling your annual base salary
• Company-paid short-term and long-term disability
• Paid Parental Leave

This position is eligible as an internal promotion opportunity.
 
To learn more about the Benefits Inland offers its employees please click the link to learn more. 

We are a drug-free workplace. Pre-employment background checks and drug screening is performed on all new hires, in accordance with applicable laws and regulations.  

We are an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.   
 
We are an E-Verify employer. Please click the following link to learn more.

Salary : $60,000 - $75,000