What are the responsibilities and job description for the Copywriter position at AMOREPACIFIC?
Job Summary
We are seeking a mid- level Copywriter to craft compelling brand narratives across digital, print, and social platforms for LANEIGE and HANYUL—two skincare brands rooted in Korean beauty innovation. This role calls for a strong understanding of skincare and ingredient storytelling paired with the ability to deliver brand-defining copy that feels refined, intentional, and emotionally engaging. The ideal candidate will translate product innovation, ingredient narratives, and skincare benefits into compelling, brand-aligned messaging, while ensuring consistency, clarity, and impact across all touchpoints.
Principal Accountabilities
- Develop and execute brand copy for LANEIGE and HANYUL across websites, social media, e-commerce, packaging, in-store visuals, event spaces, and marketing campaigns, ensuring brand voice consistency across all touchpoints
- Contribute to copy guidelines and best practices, staying current on beauty, skincare, and cultural trends to ensure copy feels timely, relevant, and consumer-focused
- Translate skincare and color-focused messaging, scientific concepts, ingredient stories, and clinical claims into consumer-friendly language that is clear, credible, and emotionally engaging
- Collaborate with marketing, design, and product development teams to ensure messaging is on-brand and aligns with brand strategy and regulatory standards.
- Optimize copy for SEO and GEO to drive organic traffic and improve search rankings for key dermatology and beauty-related terms.
- Adapt tone and messaging for regional markets in North America, ensuring cultural relevance and compliance.
Key Experience and Skills
- Bachelor’s degree in Communications, Journalism, or English preferred
- 5 years of experience in copywriting, preferably in beauty or skincare
- Strong understanding of scientific communication and ability to simplify complex concepts for diverse audiences.
- Proven experience creating SEO-optimized content and familiarity with keyword research tools
- Excellent writing, editing, and proofreading skills with a keen eye for detail and brand tone
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.