What are the responsibilities and job description for the Brand Marketing Specialist - Sulwhasoo position at AMOREPACIFIC?
Job Summary
The Brand Marketing Specialist supports the execution of Sulwhasoo’s PR and influencer marketing initiatives, helping bring the brand’s heritage, innovation and storytelling to life across earned and creator-led channels. This role is ideal for a candidate with 2-3 years of agency experience who is highly organized, detail-oriented and eager to grow within luxury beauty marketing. Working closely with internal teams and agency partners, the Specialist assists in day-to-day program management, including media and influencer outreach, campaign coordination, gifting, reporting, and content tracking. The role plays a key part in ensuring programs are executed seamlessly, on brand, and aligned with broader marketing objectives.
Key Responsibilities
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status
The Brand Marketing Specialist supports the execution of Sulwhasoo’s PR and influencer marketing initiatives, helping bring the brand’s heritage, innovation and storytelling to life across earned and creator-led channels. This role is ideal for a candidate with 2-3 years of agency experience who is highly organized, detail-oriented and eager to grow within luxury beauty marketing. Working closely with internal teams and agency partners, the Specialist assists in day-to-day program management, including media and influencer outreach, campaign coordination, gifting, reporting, and content tracking. The role plays a key part in ensuring programs are executed seamlessly, on brand, and aligned with broader marketing objectives.
Key Responsibilities
- Assist in developing and executing influencer strategies across hero launches and always-on campaigns.
- Manage product send outs, briefs, timelines, content tracking, and communications with agency partners.
- Monitor performance metrics (EMV, impressions, reach) and support campaign reporting.
- Support planning and execution for press events, influencer moments, and luxury activations.
- Assist with collateral development, vendor coordination, product ordering, shipping, and onsite execution.
- Help bring creative concepts to life with a modern, elevated aesthetic.
- Lead organization and execution of influencer and VIP mailers (product ordering, packaging, logistics).
- Develop luxury gifting ideas aligned with key launches and brand storytelling.
- Maintain PR product inventory and tracking systems.
- Manage POs, invoices, vendor setup, and budget tracking for the PR team.
- Maintain calendars, timelines, and internal organization systems.
- Partner with cross-functional teams (Trade Marketing, Creative, R&I, HQ) to keep deliverables aligned.
- 2-3 years of experience in beauty, luxury, fashion, lifestyle, or public relations. Experience supporting influencer marketing, events, or high-touch gifting.
- Proficiency in Google Workspace; Canva/Adobe or CreatorIQ/Traackr.
- Strong written and verbal communication skills.
- Ability to multitask and manage shifting priorities with accuracy and attention to detail.
- Luxury mindset and strong aesthetic sensibility.
- Thrive in fast-paced environments and have a solution-oriented mindset.
- Creative Thinker.
- Medical, Dental, and Vision Insurance
- HSA Employer Contributions and FSA Options
- 401k Participation with company matching.
- Discount on all APUS Brands Products
- Gratis Program - Gift box with top selling products, twice a year
- Paid Maternity Leave
- Short Term and Long Term Disability Insurance
- Paid Time Off: Vacation / Personal days / Sick days
- Company offered Mental Counseling for all employees
- Office-closed holidays and floating holidays
- Company sponsored events
- Education assistant Program
- Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status