What are the responsibilities and job description for the Marketing Director position at American Community Bank & Trust?
Description
American Community Bank & Trust (ACBT), the largest locally owned bank in McHenry County, is seeking a Marketing Director, to define brand and creative vision, optimize marketing workflows, and develop cross-functional, market-ready programs with Private Client, Commercial, Treasury and Relationship teams. In this role, you'll lead high-impact initiatives that drive deposits, product and service adoption, and client loyalty - combining strategic leadership with hands-on execution; you will directly strengthen and reinforce ACBT's collaborative, high-performance culture. This role offers executive visibility and the autonomy to sharpen the bank's market differentiation. This is an exciting opportunity for a data-driven, brand-minded leader who wants to shape strategy, build and mentor top talent, and deliver measurable business growth in banking!
Primary Responsibilities And Accountabilities
Strategic Marketing Leadership
Requirements
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience. MBA or advanced marketing credentials preferred.
Experience
American Community Bank & Trust (ACBT) is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, age, sex, national origin, non-disqualifying physical or mental disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state or local laws. All employment decisions are made on the basis of qualifications, merit and business need. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Full-Time; Exempt
This is an on-site role; our in-office culture prioritizes relationship-building and collaboration.
401k, Medical, Vision, Dental, Disability, Life,
$90,000 - $130,000 per year, commensurate with experience
American Community Bank & Trust (ACBT), the largest locally owned bank in McHenry County, is seeking a Marketing Director, to define brand and creative vision, optimize marketing workflows, and develop cross-functional, market-ready programs with Private Client, Commercial, Treasury and Relationship teams. In this role, you'll lead high-impact initiatives that drive deposits, product and service adoption, and client loyalty - combining strategic leadership with hands-on execution; you will directly strengthen and reinforce ACBT's collaborative, high-performance culture. This role offers executive visibility and the autonomy to sharpen the bank's market differentiation. This is an exciting opportunity for a data-driven, brand-minded leader who wants to shape strategy, build and mentor top talent, and deliver measurable business growth in banking!
Primary Responsibilities And Accountabilities
Strategic Marketing Leadership
- Represent marketing in executive planning; set annual objectives and 90-day tactics.
- Define growth KPIs, reporting cadence, an lead audits, ideation and benchmarking.
- Design and execute integrated campaigns across commercial, wealth, and consumer segments to drive products and services (i.e. deposits, HNW acquisition, digital adoption, client education).
- Own CRM, attribution, and dashboards; deliver weekly/monthly insights and use analytics to optimize targeting, channel mix (brand, digital, email, CRM, paid, SEO/SEM) and ROI.
- Partner with Private Client, Commercial, Treasury, ACWM, and Relationship teams on go-to-market (GTM) plans, events and sales enablement.
- Ensure collateral and campaigns communicate value and produce measurable outcomes.
- Set brand/creative standards; improve workflow and production quality.
- Approve client-facing materials for regulatory compliance and audit readiness; lead PR and external communications with executive leadership alignment.
- Set, manage and report the annual marketing budget and forecast.
- Select/manage strategic vendors and major projects (annual report, website, platform migrations); delegate tasks to direct reports/vendors.
- Recruit, mentor and develop a high-performing team; align cross-functionality with revenue teams to support business objectives.
- Lead employer-brand, internal communication, employee events, and recruitment marketing; partner with HR on culture and engagement, and initiatives.
Requirements
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience. MBA or advanced marketing credentials preferred.
Experience
- 8 years of progressive marketing experience, including at least 3 years leading strategy and managing teams.
- Proven track record in financial services or other regulated industries preferred.
- Hands-on experience with CRM/marketing automation platforms, analytics, dashboarding tools, and SEO/SEM best practices.
- Demonstrated success managing vendors, agencies, and cross-functional projects; familiarity with regulatory review processes preferred.
American Community Bank & Trust (ACBT) is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, age, sex, national origin, non-disqualifying physical or mental disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state or local laws. All employment decisions are made on the basis of qualifications, merit and business need. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Full-Time; Exempt
This is an on-site role; our in-office culture prioritizes relationship-building and collaboration.
401k, Medical, Vision, Dental, Disability, Life,
$90,000 - $130,000 per year, commensurate with experience
Salary : $90,000 - $130,000