What are the responsibilities and job description for the Marketing Director position at First Midwest Group?
Position Summary
First Midwest Group (FMG) is a diversified investment and operating platform with a strong presence in commercial real estate development, multi-family housing, and a broad portfolio of operating businesses including gaming, , hospitality, self-storage, and senior housing.
We are seeking a strategic, hands-on Marketing Director to lead, modernize, and scale our marketing function across all business lines. This role will serve as a central driver of brand strategy, revenue growth, and market positioning, partnering closely with executive leadership and business unit heads.
This is a high-impact leadership role for someone who thrives in an entrepreneurial environment and can balance strategy, execution, and team leadership across multiple industries simultaneously.
Key Responsibilities
Strategic Leadership
- Develop and execute an integrated, multi-channel marketing strategy across all FMG business verticals
- Partner with the executive team to align marketing initiatives with revenue, leasing, and investment goals
- Establish FMG’s brand architecture, ensuring consistency while allowing flexibility across diverse business lines
Portfolio Marketing Oversight
- Lead marketing initiatives across:
- Commercial real estate leasing and development
- Multi-family communities
- Operating businesses (gaming, , hospitality, self-storage, senior living)
- Customize strategies for each vertical while maintaining overarching brand cohesion
Brand & Creative Direction
- Oversee brand development, messaging, and visual identity across all platforms
- Direct creation of high-quality marketing assets (digital, print, video, signage, web)
- Ensure consistency and professionalism across all touchpoints
Digital & Demand Generation
- Drive digital marketing strategy including:
- Website optimization and SEO
- Paid media campaigns (Google, social, display)
- Email marketing and CRM strategy
- Improve lead generation pipelines for leasing, sales, and customer acquisition
Analytics & Performance
- Define KPIs and build reporting dashboards across business lines
- Track ROI on campaigns and continuously optimize performance
- Use data insights to inform strategy and identify growth opportunities
Team & Vendor Management
- Build and manage internal marketing resources and/or external agencies
- Oversee freelancers, designers, and digital partners
- Establish scalable processes and systems for marketing execution
Market Intelligence
- Monitor industry trends across real estate and operating businesses
- Conduct competitive analysis and identify emerging opportunities
- Recommend innovative approaches to maintain a competitive edge
Qualifications
Required
- Bachelor’s degree in Marketing, Business, or related field
- 7 years of marketing experience, including 3 years in a leadership role
- Proven experience managing multi-brand or multi-division marketing strategies
- Strong background in digital marketing, branding, and campaign execution
Preferred
- Experience in real estate, development, or multi-location businesses
- Familiarity with industries such as hospitality, gaming, or regulated markets
- Experience building or restructuring a marketing function
Core Competencies
- Strategic thinker with strong execution ability
- Highly organized with the ability to manage multiple priorities
- Data-driven decision maker
- Strong creative and brand instincts
- Excellent communication and leadership skills