What are the responsibilities and job description for the Digital Content Specialist position at American Bath Group?
About American Bath Group (ABG)
American Bath Group (ABG) is a leading manufacturer of high-quality bathware products, serving residential, commercial, wholesale, and professional markets across North America. Our portfolio includes trusted brands such as MAAX, Bootz, Aquatic, DreamLine, Swan, and more.
At ABG, our mission is simple: make a positive impact on people’s lives. Guided by our core values—Integrity, Transparency, and Servant Leadership—we are committed to innovation, operational excellence, and building strong relationships with our customers and teams.
Position Overview
We are seeking a Digital Content Specialist to join our growing marketing team. This role is responsible for planning, creating, and executing digital marketing campaigns across social media and email platforms to engage B2B audiences and support business growth.
Reporting to the Digital Marketing Manager, this position will play a key role in content strategy, campaign execution, and performance optimization, helping expand the reach of ABG’s brands across wholesale and trade channels.
What You’ll Do
- Develop and manage social media and email content calendars
- Create and publish engaging, on-brand content across platforms (LinkedIn, Instagram, Meta, email)
- Execute digital campaigns targeting B2B audiences including wholesalers, contractors, and trade professionals
- Monitor performance metrics (open rates, CTR, engagement, conversions) and optimize campaigns
- Collaborate with marketing, design, and leadership teams to align messaging and campaign goals
- Support A/B testing, campaign optimization, and continuous improvement initiatives
- Ensure consistent brand voice and messaging across all digital channels
What We’re Looking For
- 1–2 years of experience in digital marketing, social media, or email campaigns
- Strong writing and content development skills tailored to different audiences
- Experience with tools such as HubSpot, Mailchimp, Constant Contact, or similar platforms
- Familiarity with analytics tools and performance tracking
- Organized, detail-oriented, and able to manage multiple projects
- Collaborative mindset with a proactive, self-starter attitude
- Interest in B2B marketing and trade-focused audiences
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Experience in manufacturing, construction, or wholesale industries
- Exposure to content strategy, campaign planning, or digital analytics
Why Join ABG?
- Be part of a market-leading manufacturer with a strong portfolio of brands
- Work in a collaborative, growth-focused environment
- Opportunity to build and shape digital marketing strategy
- Gain exposure to B2B marketing across North America
Impact of the Role
- This position directly contributes to brand awareness, customer engagement, and lead generation by delivering consistent, high-quality digital content and data-driven campaigns that support business objectives.
Additional Information
- This role is not eligible for employment VISA Sponsorship.
- Portfolio required with application
Why Work for American Bath Group?
ABG offers a stable, growing environment where team members can make a measurable impact. You will gain exposure to cross-functional operations, customer account management, and process improvement initiatives.
We provide opportunities for long-term career growth in a collaborative, fast-paced environment focused on continuous improvement.
Equal Employment Opportunity Statement
American Bath Group (ABG) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, veteran status, gender identity, sexual orientation, or any other protected characteristic.