Digital Content Planner

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week.

Big picture, you will work with teams in developing and implementing digital strategies that solve clients’ problems and inspire new ideas and work that gets people excited. You will be asked to think like a marketer, not an advertiser.

As a Digital Content Planner, you help set and maintain the vision for Toyota’s digital experiences, including but not limited to Toyota.com. You will work closely with the Integrated Planning and Analytics groups to arm your strategic approach with consumer insights and data (first-party research, site analytics, qualitative research, and 3rd party research) to understand and represent the voice of the consumer. You will then partner with the Creative, Account, Experience Design, and Technology groups to ensure that voice is central to the design, construction, and optimization of the Toyota digital properties.

Success for this position is measured by the following criteria:

• Turning observation, data and research into insight. This means digging into the research and partnering with our Analytics and Data team.
• Developing creative briefs and strategic approaches that inspire digital solutions that meet our business objectives and consumer needs.
• Creating audience personas on how our vehicles are positioned and why it matters to our target.
• Being the trusted partner that creatives depend and partner with on projects.
• Maintaining positive, proactive, and influential relationship with clients and cross-functional disciplines, helping clients grow their business with sound and inspiring strategic thinking.
• Understanding platform/UX design to inform and inspire how digital experiences can influence consumer behaviors to meet consumer needs.
• Participating in and sometimes lead research projects related to client’s business

An ideal candidate is part strategist, part philosopher, part technology enthusiast, part perpetual student – you have a hunger for new and innovative ideas, and an ability to shape those ideas into actionable strategies and tactical executions. A true collaborator, this role requires someone who has an enterprising spirit, willing to go above and beyond to help ensure the project and everyone involved achieve success.

Candidate experience should include:

• 2-3 years of strategy and planning or platform experience in an agency or startup setting
• Minimum of a Bachelor’s Degree
• Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively
• Must have strong presentation skills and be able to develop presentation materials that are clear & concise
• Ability to develop impactful creative briefs that adhere to objectives and inspire user centered design
• Innate curiosity to want to understand digital culture, people and what makes them tick
• Must have experience analyzing and interpreting quantitative and qualitative research
• Must understand both quantitative and qualitative methodologies

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $<<66,785.00 >> - $<<92,295.00 >> <>. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <<7/31/2025>>.

Salary : $92,295