Sr. Consumer insights manager, XCM, XCM Insights

Description

This role requires an individual with excellent data insights, writing skills and experience managing suppliers. A successful candidate will have the ability to work with vendors, data sheets, and ensure mechanisms provide robust, trendable data that can be used for marketing campaign measurement. The candidate will have passion for the Amazon and Prime brands, be comfortable with data and analytics, be self-starter comfortable with ambiguity, with strong attention to detail, ability to work in a fast-paced and entrepreneurial environment and driven by a desire to be the voice of our customers to leadership.

Key job responsibilities
Day-to-day scope:
- Migrate custom RBT Pulse survey (snapshot tracking in 2 locales) to continuous (daily) tracking
- Design work plans with vendors and internal engineering teams to onboard data
- Run basic statistical analysis (i.e. stat testing, diff-on-diff) on results to identify differences
- Write initial drafts of reports
- Support ad-hoc requests re: brand performance
- Survey management
Relevant experience required:
- Product management experience
- Vendor management experience
- Significant experience in brand tracker management covering multiple countries.
- Experience authoring research reports

Must have technical skills:
- Basic understanding of statistics (i.e., correlations, statistical testing)
- Advanced Office skills (Excel, Word and PPT)

Nice to have technical skills:
- Experience in research across countries
- Advanced understanding of statistics (i.e., regressions, modelling)
- Amazon Quick platform


About the team
XCM Insights (XCMI) is Amazon's global brand and advertising research team. We measure how customers perceive the Amazon brand across 24 countries worldwide — from the US, UK, Germany, and Japan to growing marketplaces across Europe, the Middle East, and Asia-Pacific. Our brand tracking, campaign measurement, and creative testing directly inform marketing strategy at the highest levels of the company. Team members gain exposure to diverse consumer landscapes and cross-cultural research challenges at a scale few organizations can offer.

Basic Qualifications

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.