Sr. Consumer Insights Manager, Advertising Research, XCM Insights

Description

Do you have an avid interest in advertising, and learning what works to best communicate with customers? If you are interested in bringing the consumer point-of-view on our advertising to marketers globally, this is a very engaging role.

We are seeking a seasoned market researcher with experience in both qualitative and quantitative methodologies. In this role, you will manage the cross category and cross channel Campaign Tracking and pre-testing tools; You would also design the suite of test modules that are needed to validate and improve results over time, conduct the analysis of the research, and serve as a consultant for users on the marketing, finance, etc. teams.
Your internal stakeholders and your colleagues would see you as a research expert, trust your judgment, and seek your guidance regularly. You also help educate and steer your internal stakeholders to better understand the kinds of business questions they should be answering from this research. You will proactively identify areas that would benefit most from incorporation in the overall suite of advertising testing and tracking tools, and get involved in the broader Amazon research community to learn of other research that can help inform your stakeholders’ decisions beyond ad research.

We are looking for a candidate who communicates data and insights in a clear, concise, and unambiguous manner both verbally and in writing. You will need to articulate complex research issues to non-research partners. It will be important to earn trust by consistently delivering accurate and relevant insights that drive results, and having the enough conviction in your findings to challenge business partner plans and assumptions when needed. In this role, you will need to establish relationships with business partners across regions and proactively address any emerging issues.

You would be an individual with excellent analytical abilities as well as strong business acumen. The successful candidate will be a self-starter, comfortable with ambiguity, with strong attention to detail, vocally self-critical, and with the ability to work in a fast-paced and ever-changing environment. This researcher recognizes that the true measure of the success of the work product is based on the business impact the findings have had.



Key job responsibilities
In this role, you will be responsible for the following:
• Lead design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
• Design interview guides/surveys, run interviews as necessary, analyze data and synthesize the findings.
• Apply sound research and business acumen to help the business not just solve complex questions but help it look around corners.
• Design scalable and nimble mechanisms that help scale research solutions, tools and processes.
• Build and manage relationships with internal stakeholders and external agency partners.

Basic Qualifications

- Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
- Bachelor's degree in Business, Economics, Marketing, Advertising, Statistics, Engineering or related field
- 10 years of marketing research experience
- Experience in ad research covering multiple countries.

Preferred Qualifications

- Master's degree or above in business administration, economics, mathematics, engineering, statistics or related field
- Knowledge of data visualization tools such as Quick Sight, Tableau, Power BI or other BI packages
- Experience working within a global company, with multi-country responsibilities
- Experience in balancing conflicting priorities dealing with ambiguity
- Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
- Expertise in executing quantitative research methods (e.g. factor analysis, regression analysis, etc) & mixed method studies (e.g. segmentation).
- Exceptional written and oral communication abilities.
- Experience authoring research reports.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.