Copywriter

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Copywriter is a versatile, concept - driven individual responsible for developing engaging, on-brand content across a wide range of paid and owned channels. This role requires a strong writer who can translate strategy into creative, on-brand messaging while managing multiple deliverables in a fast-paced , collaborative environment . You’ll partner closely with designers, product owners, marketing and PR teams to develop messaging that is engaging, consumer-focused and performance-driven.

The Work Itself

• Write and edit creative, engaging and on-brand content for a variety of mediums and channels , including p aid media, organic and paid social, digital experiences, email, blogs and long-form content, and video and audio scripts.
• Use AI-powered tools to support ideation, drafting, content variation, personalization, optimization and performance testing while maintaining strong human judgement, brand alignment and creative quality.
• Collaborate with cross-functional team mates and stakeholders to translate creative briefs and campaign strategies into persuasive messaging and concepts.
• Adapt messaging for different audience segments and stages of the customer journey.
• Maintain consisten cy in tone , voice and messaging in alignment with brand standards .
• Contribute ideas during brainstorming and concept development sessions .
• Manage multiple projects and timelines while maintaining attention to detail .
• Use data and performance insights to inform and optimize future copy and creative testing .
• Present and articulate c reative approach and rational e to inter nal partners as needed .
  
  

Minimum Qualifications

The Skills You Bring

• 1 years of experience
• High School Diploma or GED equivalent
  
  

Preferred Qualifications

• 3 -5 years of professional copywriting or content writing experience (agency or in-house)
• P ortfolio demonstrating strong, multi-channel work
• Strong attention to detail
• Experience or understanding of working within brand standards
• Working knowledge of AP Style
• Creative, out-of-the box thinker with a growth mindset
• Analytical with the ability to interpret content performance insights and optimize accordingly
• Self-starter that can take direction and work autonomously in meeting multiple deadlines a week
• Understanding of SEO best practices , LLM s and optimizing for AI
• Experience with Adobe Creative Suite
  
  

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
  
  

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $55000 - $95000 USD

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.