Paid Media Growth Manager

About Allies Of Skin

Born in 2016 from our founder and formulator Nicolas Travis’s journey healing from traumatic facial injuries, Allies of Skin creates the most effective products to bring continuous improvement, repair, and hope to your skin, no matter your life stage or concerns. Our multifunctional formulas tend to even the trickiest issues with the power of what Nic calls “supercharged clinicals” — maxed-out concentrations of clinically proven actives that do more in less time. Every benefit-packed product taps into the skin’s natural ability to regenerate, maintaining its peak performance far beyond what’s traditionally possible.

About The Role

The Allies of Skin Paid Media Manager will own the execution, optimization, and day-to-day management of paid media programs across digital channels in the US and global markets. This role serves as the critical connector between internal teams and external agency partners—ensuring campaigns are strategically aligned, flawlessly executed, and continuously optimized to drive efficient growth.

This individual reports into the SVP of Digital with collaboration and direction from Digital Growth Consultant and is highly detail-oriented, data-driven, and operationally strong, with the ability to manage multiple workstreams across creative (ugc, designed, founder, etc.) and copy for DTC, retail and Amazon media. Where appropriate, this role will use AI tools to enhance creative development, streamline workflows and improve media performance.

What You'll Do

Paid Media Execution & Optimization

• Manage day-to-day paid media operations across Meta, TikTok, Google/YouTube, and emerging platforms
• Partner with agency to execute full-funnel media strategies aligned to business goals (awareness, acquisition, retention)
• Monitor performance daily and identify optimization opportunities to improve ROAS, CAC, and conversion
• Ensure proper budget pacing and allocation across campaigns, channels, and key moments
• Participate in weekly performance reviews with agency and internal stakeholders
  
  

Creative & Asset Management

• Own end-to-end asset workflow: briefing (assets, copy, UGC, etc.), timelines, approvals, usage rights, and delivery
• Provide video editing feedback on long form assets to be used in paid channels
• Develop clear, strategic creative briefs grounded in performance insights and testing priorities
• Partner with Creative and Influencer teams to ensure assets are platform-native and performance-driven
• Leverage AI tools to accelerate asset ideation, versioning and testing at scale
• Manage asset trafficking across channels, ensuring accuracy, formatting, and deadlines are met
• Maintain asset library and ensure proper naming conventions and organization
  
  

Agency Management

• Serve as the day-to-day point of contact for paid media agency
• Ensure agency deliverables meet expectations across strategy, execution, and reporting
• Hold agency accountable to KPIs, timelines, and testing roadmaps
• Facilitate clear communication between internal stakeholders and agency partners
• Identify opportunities to improve ways of working and overall efficiency
  
  

Campaign Setup & Trafficking

• Oversee campaign setup and QA across all platforms
• Ensure proper tracking implementation (pixels, UTMs, conversion events)
• Manage campaign launches, promotions, and key retail moments (e.g., Sephora events, product drops)
• Troubleshoot issues related to delivery, tracking, or platform performance
  
  

Budget & Invoice Management

• Track and manage media budgets, ensuring accurate pacing and forecasting
• Own monthly budget reconciliation and reporting
• Review and approve agency invoices and media spend
• Partner with finance to ensure accurate accruals and cost tracking
• Identify opportunities to improve efficiency and reduce waste
  
  

Performance Reporting & Insights

• Analyze campaign performance and translate data into actionable insights
• Support development of weekly, monthly, and quarterly reporting
• Identify trends across audience, creative, and channel performance
• Partner cross-functionally to share learnings and inform broader marketing strategy
• Contribute to testing roadmap and measurement framework
  
  

Cross-Functional Collaboration

• Partner with CRM, eCommerce, and Brand teams to align on key campaigns and messaging
• Support integrated campaign planning across paid, owned, and earned channels
• Align media strategy with product launches, promotional calendars, and retail moments
• Ensure consistency in messaging and positioning across touchpoints
• Perform other duties as assigned
  
  

Qualifications

• 4–6 years of experience in paid media, preferably within DTC, beauty, or consumer brands
• Strong experience with Meta and TikTok Ads Manager (Google/YouTube a plus)
• Experience using tools such as Asana, Figma, CapCut
• Experience working with agencies and managing external partners
• Highly organized with strong project management skills
• Data-driven mindset with strong analytical and problem-solving skills
• Experience managing budgets and invoices
• Strong communication skills with the ability to influence cross-functional partners
• Familiarity with Shopify, GA4, and attribution/measurement tools is a plus
• Ability to perform essential duties, with or without reasonable accommodation
• Ability to operate independently in a fast paced, ambiguous environment
• Strong self management, prioritization, and ownership of outcomes
• Proactive problem solving and clear, consistent communication
  
  

Why Allies of Skin?

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture
  
  

The Pay Range For This Role Is

95,000 - 125,000 USD per year(Los Angeles, CA)