Marketing Director

COMPANY DISCRIPTION

Allied Moulded Products, Inc. (Allied Moulded) is a trusted leader in manufacturing nonmetallic electrical boxes and enclosures for residential, commercial, and industrial applications. With more than 60 years of experience, Allied Moulded is recognized for providing high-quality, innovative, and durable products. The company's state-of-the-art molding operation includes compression, injection, and resin transfer molding processes. Their products are designed to meet the needs of both professionals and homeowners, delivering strength, rigidity, and reliability. Headquartered in Bryan, OH, their industrial enclosures and residential boxes are utilized worldwide across diverse industries.

ROLE DESCRIPTION

The Marketing Director will lead the strategic planning, development, and execution of the marketing function within a manufacturing environment. This role is responsible for driving brand awareness, market growth, product positioning, and demand generation strategies that align with the company’s overall business objectives. The ideal candidate brings a blend of marketing expertise, customer insight, and operational understanding to influence both strategic direction and execution.

EDUCATION / EXPERIENCE:

Bachelor’s degree in marketing, Business (or related field), (MBA preferred).

8 years marketing experience, with at least 3 years in a leadership role in a B2B or manufacturing environment.

Experience marketing to OEM’s, distributors, or industrial end-users.

Knowledge of Lean Manufacturing or Six Sigma principals (a plus).

Ability to translate technical concepts into clear customer messaging.

WE OFFER

401-K with Company match, Medical, Dental, Vision, Employer paid Life Insurance, Voluntary Life Insurance, Disability Pay, Quarterly Bonus, Christmas Bonus, Profit Sharing, Onsite Gym, and other options.

RESPONSIBILITES

-Follow all company safety guidelines, practices, and procedures. This includes the proper use of personal protective equipment when required.

-Develop and lead the overall marketing strategy aligned with business objectives, customer needs, and market trends.

-Collaborate with product management, sales, and engineering to launch new products and support existing product lines with compelling marketing plans and collateral.

-Drive branding, digital marketing, and trade show presence, advertising, content development, and public relations strategies.

-Manage the creation of sales enablement tools, including product catalogs, spec sheets, case studies, and presentations.

-Utilize market research, competitive analysis, and customer feedback to inform strategic direction and product marketing.

-Oversee marketing budget, performance metrics, and return on investment (ROI) for all marketing initiatives.

-Lead, mentor, and develop a high-performing marketing team.

-Support distributor, OEM, and channel marketing programs to strengthen customer relationships and grow market share.

-Ensure brand consistency across all customer touchpoints and communications.

-Provide direction on pricing, market segmentation, and content creation.

-Champion providing necessary data/information sources such as IDEA Connector platform, Home Depot, and other Sync platforms.

-Oversee Marketing roles and goals.

-Perform market research analysis and surveys to determine market opportunities for current and new products.

-Assist in directing advertising and sales promotional efforts to ensure a proper fit with Allied’s strategy consistent with enhancing the company’s brand awareness.

-Direct Marketing/Sales efforts to develop sales forecasts used for business plan development, production planning, and other purposes.

-Targeted reduction in waste of all forms (time, materials, labor).

-Creating and continually improving upon a culture of teamwork, accountability, and trust by modeling expectations and providing positive feedback to drive desired behaviors.

-Performing other duties, as assigned.

REQUIRED SKILLS / ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

-Must be able to meet the physical demands of the job.

-Must be able to work well with others and in a team atmosphere.

-Analytical and strategic thinking skills.

-Strong attention to detail.

-Excellent planning and organizational skills.

-Deep understanding of Industrial buying cycles and technical product marketing.

-Strong leadership, strategic thinking, and team development capabilities.

-Experience managing cross-functional projects and working closely with sales, product, and operations teams.

-Proficiency in digital marketing, CRM tools (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and data analytics.

-Excellent written, verbal, and presentation skills.

-Ability to travel to shows as needed.

Allied Moulded Products is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identification, or any other characteristic protected by law.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Experience:

• Marketing: 8 years (Preferred)

Ability to Commute:

• Bryan, OH 43506 (Preferred)

Ability to Relocate:

• Bryan, OH 43506: Relocate before starting work (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person