What are the responsibilities and job description for the Director of Sales and Marketing position at Tonia Deal Talent Acquisition Inc.?
Dynamic and fast-growing custom metal fabricator specializing in laser/plasma cutting, forming, welding including robotics, wet paint, powder coating and assembly services. We serve a diverse range of industries including telecommunications, AI infrastructure, automotive, industrial equipment and large storage containment to name a few. Our commitment to quality, speed, and client satisfaction sets us apart in the contract manufacturing space. Manufacturing in multiple facilities in Northeast Indiana with over 300,000 sf of manufacturing space. Our core values include: Built with Integrity, Driven for Success and Focused on Partnerships. GREAT ORGANIZATION, DOUBLE DIGIT GROWTH, SERVANT LEADERSHIP AND OPPORTUNITY FOR ADVANCEMENT. Reports to the President.
Position Summary:
We are seeking a high-energy, strategic, and hands-on Director of Sales to lead our sales and marketing efforts. This role is responsible for developing and executing a comprehensive sales strategy to drive double-digit growth, while building and mentoring a high-performing sales team. The ideal candidate will bring deep experience in contract metal manufacturing and a passion for delivering exceptional client experience. There are 4 direct reports: outside sales, project manager, special ops and sales admin. In addition, manage outside manufacturing reps.
Key Responsibilities:
Revenue Growth & Sales Strategy
- Develop and execute sales strategies targeting key industries and customer segments in custom metal fabrication. Grow topline 50 plus percent in 2026
- Develop a minimum of 2 new strategic customers in 2026
- Lead front-line sales efforts including prospecting, qualification, forecasting and budgeting
- Manage multiple sales channels including direct sales, digital outreach and strategic partnerships
- Utilize CRM tools and sales technologies to drive pipeline visibility and conversion efficiency
Customer Relationships & Experience
- Champion a client-first sales culture focused on long-term relationships and satisfaction
- Leverage industry contacts to adapt sales strategies to changing market conditions
- Personally manage key accounts and high-value opportunities
Marketing & Brand Development
- Oversee digital marketing, SEO and content strategies to generate leads and enhance brand visibility
- Collaborate on branding initiatives as a leader in precision metal fabrication
Estimating & Quoting
- Align quoting processes with sales goals and customer expectations
- Launch new quoting tool, Paperless Parts
- Implement tools and processes to improve quote accuracy, speed, and win rates
- Collaborate with engineering and operations to ensure feasibility and profitability of quotes
Team Leadership & Development
- Build and structure a high-impact sales team aligned with company growth goals
- Coach, mentor and hold team members accountable to performance standards
- Foster collaboration between sales, estimating and operations to ensure seamless client handoffs
- Support and promote company core values
Qualifications:
Required
- Bachelor’s Degree in Business, Engineering or related field
- 10 years of sales experience in contract manufacturing or custom metal fabrication
- Travel up to 30%
Preferred
- 5 years in a sales supervisor role with proven track record of driving revenue growth and managing complex sales cycles
- Strong knowledge of sheet metal fabrication, welding, metal finishing and assembly processes
- Experience using ERP, M1, and quotation tools including Paperless Parts
- Experience with Pipedrive CRM, and digital marketing tools
- Sandler Sales Training or similar methodology experience
- Hands-on approach with a willingness to engage in day-to-day sales and quoting activities
EQUAL OPPORTUNITY EMPLOYER!