Vice President, On-Premise

Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!

Overview

The Vice President On-Premise (VP OP) is responsible for leading the On-Premise planning and execution for ABG’s and an expanded overlay team. Reporting into SVP, this role will oversee the development and delivery of the On-Premise plan for a select group of brands in New Jersey. The VP’s team will be comprised of Key Account and Activation managers, and will also direct a team of activation and execution specialists. The VP will work in close coordination with the VP Trade Development and the VP Sales, along with the Division’s Brand Owners, ensuring transparency on KPI delivery and execution, business tracking and reporting.

Responsibilities

Sales Leadership:

• Lead Sales Strategy & Execution: Develop and implement the division's On-Premise plans to meet volume, revenue, and KPI targets outlined in the Annual Operating Plan (AOP)
• Monitor Performance: Regularly track and analyze On-Premise performance against goals, making adjustments as necessary to stay on track
• Target Key Initiatives: Identify specific initiatives to enhance On-Premise performance, such as promotional campaigns, new account targeting, or improving current account penetration
• Optimize Coverage: Evaluate and refine the On-Premise team's coverage model to ensure that account assignments are strategically aligned for maximum impact
  
  
  

Team Leadership:

• Manage and Lead Team: Provide strategic leadership to the On-Premise team, including Key Account and Activation managers and agencies. Ensure alignment with ABG and Brand Owners' objectives
• Cultivate High-Performance Culture: Foster an environment of accountability, setting clear expectations, providing ongoing feedback, and offering performance-based incentives
• Develop Team: Invest in team’s growth through training, mentorship, and succession planning, ensuring high engagement and retention
• Manage Performance: Ensure team achieves short-term and long-term objectives through regular performance evaluations and performance improvement strategies
  
  
  

Supplier Engagement:

• Collaborate with Brand Owners: Work closely with Brand Owners to ensure alignment in executing On-Premise sales and execution targets. Facilitate strategic planning and goal-setting
• Execute Joint Initiatives: Drive collaborative programs such as key account meetings, work-withs, and category-specific training to align and motivate team to hit targets
• Track and Report Progress: Continuously monitor and report on the success of On-Premise initiatives, providing regular updates to Brand Owners and internal stakeholders
• Build Partnership: Build and strengthen relationships with Brand Owners to ensure long-term collaboration and to influence key decision-making
  
  
  

Customer Engagement:

• Build Relationships: Establish and maintain strong direct relationships with high-value accounts to influence key decisions related to sales and product activation
• Support Key Account Execution: Drive selling and execution of initiatives by working closely with key customers to understand their needs and deliver tailored solutions
• Solve Problems & Identify Opportunities: Proactively identify challenges and opportunities in key accounts, offering solutions that add value to both the customer and ABG
• Enhance Brand Reputation: Ensure customer satisfaction and brand loyalty by aligning On-Premise strategies with customer needs, reinforcing ABG’s & Brand Owners’ reputation
  
  
  

Qualifications

• Bachelor’s Degree required. Further Sales management education strongly preferred
• 10 years of progressive On-Premise leadership experience within beverage alcohol
• Demonstrated experience managing large-scale On-Premise divisions with a leading brand portfolio
• Direct responsibility for $50M revenue business
• Strong sales and execution management skills, across all channels of trade
• Sharp analytical acumen, facilitating planning, tracking and timely course correction activities
• Strong leadership skills, including team development, team inspiration and performance management
• Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies
• Intimate knowledge of New Jersey Beverage Alcohol landscape, including customer landscape, Trade Practice, and category and consumer insights
• Ability to lead with resilience in a challenging environment
• Ability to balance operating with autonomy and taking specific direction
• Ability to hold a Solicitor’s Permit
• WSET Spirits training (or similar) strongly preferred
  
  
  

Compensation And Benefits

The anticipated salary range for this position is $175,000 to $225,000, depending on qualifications such as experience, education, and skillset. In addition to salary, this role is eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.

Why You Will Love Allied Beverage Group

Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor

Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration

State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019

Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time

Competitive Pay and Quality Benefits – Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package

Allied Perks! – Associate recognition, discounts with several vendors and more

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States.

EEO and AI Disclosure Statement

Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.

As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers.

We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.