Product Design Manager - Hardwood

About All Surfaces

Together, We are More.

All Surfaces is one of the nation’s leading distributors for flooring and sundries. We are a house of brands, comprised of Walcro, Cartwright Distributing, Tri-State Flooring, Blakely Products, All Tile – CCS, and Abraham Linc. With 45 locations spread across 23 states. Our commitment to our Core Values—People First, Do Right, Go Beyond, Always Improve, & Let’s Go!—drives our success in partnership with our customers and suppliers.

Position Overview

Own the end-to-end success of assigned OEM product lines, and their related non-OEM counterparts - from competitive research and design requirements to sourcing, pricing, merchandising, and lifecycle management. The PDM ensures our portfolio is technically differentiated, cost-effective, and commercially competitive.

Essential Functions

Product Strategy & Competitive Analysis

• Define target customer, use cases, and competitive benchmarks.
• Identify differentiation (features, quality, cost, compliance, sustainability).
  
  

Product Lifecycle Management

• Drive end‑to‑end lifecycle strategy by defining and executing growth plans across introduction, maturation, and optimization phases, ensuring the product consistently meets customer needs and market opportunities.
• Analyze product performance and user feedback to identify lifecycle improvement opportunities, prioritize enhancements, and guide cross‑functional teams in delivering updates that increase adoption, retention, and long‑term value.
  
  

Design Ownership & Requirements

• Author PRDs/specs; manage design tradeoffs and prototype validation.
• Collaborate with QA to hit performance and certification standards.
  
  

Sourcing & Costing

• Partner with Sourcing on supplier selection, RFQs, and cost negotiations.
• Set target cost/margin envelopes; track PPV and landed cost drivers.
  
  

Merchandising & Pricing

• Own pricing architecture and value ladders across channels/segments.
• Steer packaging, presentation, and assortment strategy with Marketing.
  
  

Lifecycle & Portfolio Management

• Manage roadmaps, EOL, and refresh cycles; lead change orders with Commercialization.
• Monitor performance (GM%, turn, returns, warranty), and optimize or sunset SKUs.
  
  

KPIs & OKRs

• Profitability: Gross margin % vs. target, cost-to-target achievement, PPV.
• Competitiveness: Win rate in target segments; price index vs. key competitors.
• Quality & Reliability: Defect/return rate, warranty incidence, compliance pass rate.
• Timeliness: On-time gate approvals; on-time/within-budget launches.
• Lifecycle Health: SKU productivity, portfolio GMROI, successful EOL transitions.
  
  

Work Experience

• 6–10 years in product management/design for OEM products or hardware.
• Experience with compliance/quality testing and lifecycle processes (ECR/ECO).
• Analytical acumen; proficient in PLM/ERP, roadmap tools, and Excel/BI.
• CAD familiarity and DFx principles; international supplier management experience.
• Exposure to sustainability and regulatory frameworks in your category.
  
  

Physical Demands and Work Environment

• Travel may be required as needed to support business operations.
• Ability to work at a computer for extended periods of time.
  
  

Education

• Required Education Level: High School
• Bachelor’s degree in Business, Marketing, Engineering, or related field; or a combination of training and formal work experience in lieu of education degree.
  
  

Job Skills

Strong competency in spec writing, cost modeling, and supplier collaboration, Excellent cross-functional leadership; able to make tradeoffs with data