What are the responsibilities and job description for the Product Design Manager - Hardwood position at All Surfaces Inc.?
About All Surfaces
Together, We are More.
All Surfaces is one of the nation’s leading distributors for flooring and sundries. We are a house of brands, comprised of Walcro, Cartwright Distributing, Tri-State Flooring, Blakely Products, All Tile – CCS, and Abraham Linc. With 45 locations spread across 23 states. Our commitment to our Core Values—People First, Do Right, Go Beyond, Always Improve, amp; Let’s Go!—drives our success in partnership with our customers and suppliers.
Position Overview
Own the end-to-end success of assigned OEM product lines, and their related non-OEM counterparts - from competitive research and design requirements to sourcing, pricing, merchandising, and lifecycle management. The PDM ensures our portfolio is technically differentiated, cost-effective, and commercially competitive.
Essential Functions
Own the end-to-end success of assigned OEM product lines, and their related non-OEM counterparts - from competitive research and design requirements to sourcing, pricing, merchandising, and lifecycle management. The PDM ensures our portfolio is technically differentiated, cost-effective, and commercially competitive.
Essential Functions
Product Strategy amp; Competitive Analysis
- Define target customer, use cases, and competitive benchmarks.
- Identify differentiation (features, quality, cost, compliance, sustainability).
Product Lifecycle Management
- Drive end‑to‑end lifecycle strategy by defining and executing growth plans across introduction, maturation, and optimization phases, ensuring the product consistently meets customer needs and market opportunities.
- Analyze product performance and user feedback to identify lifecycle improvement opportunities, prioritize enhancements, and guide cross‑functional teams in delivering updates that increase adoption, retention, and long‑term value.
Design Ownership amp; Requirements
- Author PRDs/specs; manage design tradeoffs and prototype validation.
- Collaborate with QA to hit performance and certification standards.
Sourcing amp; Costing
- Partner with Sourcing on supplier selection, RFQs, and cost negotiations.
- Set target cost/margin envelopes; track PPV and landed cost drivers.
Merchandising amp; Pricing
- Own pricing architecture and value ladders across channels/segments.
- Steer packaging, presentation, and assortment strategy with Marketing.
Lifecycle amp; Portfolio Management
- Manage roadmaps, EOL, and refresh cycles; lead change orders with Commercialization.
- Monitor performance (GM%, turn, returns, warranty), and optimize or sunset SKUs.
KPIs amp; OKRs
- Profitability: Gross margin % vs. target, cost-to-target achievement, PPV.
- Competitiveness: Win rate in target segments; price index vs. key competitors.
- Quality amp; Reliability: Defect/return rate, warranty incidence, compliance pass rate.
- Timeliness: On-time gate approvals; on-time/within-budget launches.
- Lifecycle Health: SKU productivity, portfolio GMROI, successful EOL transitions.
Work Experience
- 6–10 years in product management/design for OEM products or hardware.
- Experience with compliance/quality testing and lifecycle processes (ECR/ECO).
- Analytical acumen; proficient in PLM/ERP, roadmap tools, and Excel/BI.
- CAD familiarity and DFx principles; international supplier management experience.
- Exposure to sustainability and regulatory frameworks in your category.
Physical Demands and Work Environment
- Travel may be required as needed to support business operations.
- Ability to work at a computer for extended periods of time.
Education
- Required Education Level: High School
- Bachelor’s degree in Business, Marketing, Engineering, or related field; or a combination of training and formal work experience in lieu of education degree.
Job Skills
Strong competency in spec writing, cost modeling, and supplier collaboration, Excellent cross-functional leadership; able to make tradeoffs with data