What are the responsibilities and job description for the Product Growth Manager - Soft Surface position at All Tile CCS?
About All Surfaces
Together, We are More.
All Surfaces is one of the nation’s leading distributors for flooring and sundries. We are a house of brands, comprised of Walcro, Cartwright Distributing, Tri-State Flooring, Blakely Products, All Tile – CCS, and Abraham Linc. With 45 locations spread across 23 states. Our commitment to our Core Values—People First, Do Right, Go Beyond, Always Improve, & Let’s Go!—drives our success in partnership with our customers and suppliers.
Position Overview
Drive product placement, revenue growth, and market penetration by partnering closely with vendors, customers, end users and the ASI sales team. The PGM acts as the revenue engine for the product portfolio—owning sales enablement, launch readiness, identification of new opportunities, and line extensions based on market demand.
Essential Functions
Sales Enablement & Training
Ability to translate technical product value into clear commercial positioning, Strong presentation and facilitation skills; confident with customers, territory sales, and business development teams, Excellent collaboration with cross-functional teams; bias to action and measurable outcomes
Together, We are More.
All Surfaces is one of the nation’s leading distributors for flooring and sundries. We are a house of brands, comprised of Walcro, Cartwright Distributing, Tri-State Flooring, Blakely Products, All Tile – CCS, and Abraham Linc. With 45 locations spread across 23 states. Our commitment to our Core Values—People First, Do Right, Go Beyond, Always Improve, & Let’s Go!—drives our success in partnership with our customers and suppliers.
Position Overview
Drive product placement, revenue growth, and market penetration by partnering closely with vendors, customers, end users and the ASI sales team. The PGM acts as the revenue engine for the product portfolio—owning sales enablement, launch readiness, identification of new opportunities, and line extensions based on market demand.
Essential Functions
Sales Enablement & Training
- Build sales playbooks, objection handling, demo kits, and competitive positioning.
- Deliver live/virtual training and certify reps on key lines and launches.
- Drive end‑to‑end lifecycle strategy by defining and executing growth plans across introduction, maturation, and optimization phases, ensuring the product consistently meets customer needs and market opportunities.
- Analyze product performance and user feedback to identify lifecycle improvement opportunities, prioritize enhancements, and guide cross‑functional teams in delivering updates that increase adoption, retention, and long‑term value.
- Own GTM readiness for assigned lines: messaging, collateral, pricing inputs, channel strategy.
- Coordinate with Marketing for launch campaigns; ensure Sales readiness (content training).
- Co-sell with territory and business development teams; create customer-specific product placement strategies.
- Identify add-to-line opportunities; validate with customers, work with product operations and commercialization to bring the product to life.
- Capture and synthesize customer feedback, lost deal reasons, and competitive signals.
- Translate insights to Product Design and Sourcing for roadmap and pricing decisions.
- Partner with Sales Ops to improve forecast accuracy; provide demand insights for S&OP.
- Manage third‑party vendor relationships by selecting partners, negotiating agreements, and monitoring performance to ensure quality, efficiency, and alignment with product growth goals.
- Revenue & Placement: % growth in product revenue; revenue per territory.
- Enablement Adoption: Training completion rate, content usage, sales confidence.
- Inventory Health: Inventory health %; months on hand at formal drop; order fulfilment rate.
- Launch Readiness: On-time enablement completion; field readiness score.
- Forecasting: ±% forecast accuracy for assigned lines, demand signal quality.
- Industry experience and knowledge of key competitors/channels.
- 5–8 years in product marketing, product commercialization, sales enablement, or growth roles.
- Data-driven; comfortable with communication, PIM, and BI tools (e.g., MS Office, Catsy, Power BI).
- Experience with pricing strategy and channel programs.
- Travel may be required as needed to support business operations.
- Ability to work at a computer for extended periods of time.
- Must reside in the Mid-Atlantic or be willing to relocate with no assistance.
- Required Education Level: High School
- Bachelor’s degree in Business, Marketing, Engineering, or related field; or a combination of training and formal work experience in lieu of education degree.
Ability to translate technical product value into clear commercial positioning, Strong presentation and facilitation skills; confident with customers, territory sales, and business development teams, Excellent collaboration with cross-functional teams; bias to action and measurable outcomes