What are the responsibilities and job description for the B2B Marketing Analytics Manager: 25-06934 position at Akraya, Inc.?
Primary Skills: Campaign Analytics, B2B Marketing, SQL, CRM/ Dynamics, Story telling
Contract Type: W2
Duration: 12 Months
Location: San Jose CA ()
Pay Range: $58 - $61 per hour on W2
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Job Summary:
Client seeks a Marketing Analytics Manager with a strong analytical background and strategic thinking to spearhead our integrated campaigns' measurement, analysis, and optimization efforts. This role involves transforming complex marketing data into actionable insights to enhance strategic decision-making and maximize ROI. A deep understanding of marketing technology, campaign attribution, and statistical modeling is essential.
Key Responsibilities:
- Develop comprehensive measurement frameworks for integrated marketing campaigns across all channels.
- Conduct in-depth analysis to identify success drivers and optimization areas, translating data into actionable insights.
- Implement and evolve marketing attribution models to assess incremental impact and ROI accurately.
- Design and automate interactive dashboards and reports for real-time campaign monitoring.
- Lead A/B testing and experimentation to improve campaign effectiveness and efficiency.
- Expert proficiency in SQL and advanced data visualization tools (e.g., Tableau, Power BI).
- Hands-on experience with marketing attribution models and campaign performance metrics.
- Strong analytical capabilities with an ability to apply statistical methods to analyze campaign data.
Previous experience in the B2B or SaaS technology industry is preferred.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!
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Salary : $58 - $61