VP of Product Marketing

🟣About Us

AI-Media (ASX:AIM) is a global leader in language and accessibility technology. Founded in Australia in 2003, we’ve grown to become one of the largest providers of AI-powered captioning, transcription and translation solutions. Our solutions combine the best of automation and human expertise, powered by industry-leading technology.

We work across broadcast, government, education and corporate sectors to make content accessible, multilingual, and inclusive - reaching audiences everywhere.

At AI-Media, we value innovation, integrity, and excellence. We act with accountability, deliver quality and service, and are committed to fostering a workplace that is inclusive, diverse, and barrier-free. With teams across the US, UK, Canada, Australia, and Asia, we believe diversity drives success. If you require any adjustments to participate fully in our recruitment process, we’ll work with you to meet your needs.

Together, let’s make the world’s content accessible - to everyone.

🟣About the Role

Are you ready to join a fast-growing, ASX-listed company that’s shaping the future of AI-powered accessibility and language solutions? We’re looking for a VP of Product Marketing to lead the go-to-market strategy for our growing suite of AI-powered captioning, transcription, and translation technologies—including our flagship offerings LEXI Text, LEXI Voice, and LEXI Recorded.

This is a strategic, hands-on role for someone who thrives at the intersection of technology, storytelling, and commercial strategy. You’ll partner closely with Product and Sales to shape compelling narratives, build effective launch strategies, and ensure our solutions land with maximum impact in the market. This role can be done on a hybrid basis.

🟣In this role, you’ll:

• Lead the end-to-end go-to-market strategy for all product launches, from positioning and messaging through to execution.

• Act as the company’s product storyteller, creating compelling narratives that differentiate our AI-powered solutions in the broadcast, media, and enterprise accessibility markets.

• Partner deeply with Product Management to translate roadmaps, features and customer insights into market-ready messaging and content.

• Collaborate with Sales Leadership to build sales enablement tools, value propositions, pitch decks, competitive materials, and training.

• Conduct market, customer, and competitive analysis to identify opportunities, trends, and product-market fit improvements.

• Develop clear and differentiated positioning for our core product lines and oversee the creation of high-quality product marketing assets.

• Work cross-functionally to define pricing, packaging, and value-based messaging for new and existing products.

• Build and maintain strong relationships with key customers, gathering insights to influence product direction and GTM strategy.

• Represent AI-Media at industry events, conferences, customer meetings, and webinars as a product advocate and thought leader.

• Partner with Revenue Operations to define success metrics, track product adoption, and analyse GTM performance.

• Ensure all product communications—internal and external—are aligned, consistent, and impactful.

• Lead, mentor, and develop a growing Product Marketing team.

🟣About You

You’ll bring:

• Bachelor’s degree in Marketing, Communications, Business, or a technical field.

• 5 years of experience in Product Marketing within SaaS, media technology, or related industries.

• A proven track record of building and executing successful GTM strategies for complex technology products.

• Strong understanding of AI-powered platforms, media/broadcast technology, or enterprise SaaS environments.

• Exceptional storytelling and messaging abilities—able to turn technical concepts into simple, compelling customer benefits.

• Demonstrated experience working shoulder-to-shoulder with Sales and Product in fast-paced, high-growth environments.

• Ability to deeply understand customer needs, competitive landscapes, and industry trends to drive strategy.

• Experience developing pricing and packaging strategies (preferred).

• Excellent communication and presentation skills, with confidence representing products externally.

• Strong leadership capability, with experience building or mentoring high-performing teams.

• Comfort working cross-functionally and influencing stakeholders at all levels.

• Willingness to travel for customer meetings, industry events, and team collaboration.

🟣What AI-Media Offers You

• Career Progression based on talent, not tenure, tailored Career Chats
• Access to a rewards platform that offers employees discounts and cash back on many retailers, access to fitness and health videos, recipes via HelloFresh, ability to recognize your coworkers and so much more
• Flexible public holiday selection
• Access to Course Catalogue
• Paid parental leave for eligible primary and secondary caregiver
• Employee Assistance Program (EAP)
• Quarterly & Annual Global Recognition Awards
• Ongoing Trimester Reviews to recognise achievements
• Global company with supportive team culture and inclusive working environment
• Modern office located close to public transport
• Chance to be involved as we grow our product suite and offer tech & human solutions to customers
• Competitive health insurance plan with monthly reimbursements of up to $800
• Retirement matching program
• 4 weeks vacation and 10 paid sick days annually
• Salary Range: US$ 175,000 – 185,000

If you’re passionate about scaling global AI products and bringing innovative technology to life through clear, customer-centric messaging, we’d love to hear from you.