Digital Director

Salary Bonus opportunities: $80,000 - $100,000 target total compensation

Lead Strategy. Grow Revenue. Elevate Local Businesses.

We’re seeking an experienced, strategic Advertising Agency Director to lead and grow our Northern Wisconsin digital advertising agency operations. This is a high-impact leadership role responsible for driving revenue, mentoring a sales and service team, and delivering smart, results-focused marketing solutions to local and regional businesses.

About the Role

The Advertising Agency Director oversees the performance, growth, and strategic direction of our Northern Wisconsin digital advertising division. You will lead a cross-functional team spanning sales, campaign strategy, and client success while serving as the senior marketing consultant for key clients and partners in the region.

This role blends agency leadership, revenue ownership, and team development with hands-on involvement in high-level digital strategy.

What You’ll Do

Agency & Revenue Leadership

• Own and drive digital advertising revenue across the Northern Wisconsin region

• Develop and execute market growth strategies for local and regional clients

• Identify new business opportunities and key verticals for expansion

• Partner with sales leadership to improve close rates, proposal quality, and account growth

• Monitor pacing, forecasting, and performance to ensure revenue goals are met
  
  

Team Leadership & Development

• Lead, coach, and develop a team of marketing consultants and digital specialists

• Train sales reps to sell consultatively, not transactionally

• Help team members translate client goals into smart digital strategies

• Foster a culture of accountability, collaboration, and continuous learning

Client Strategy & Oversight

• Serve as senior strategist on key and complex accounts

• Guide development of integrated digital campaigns including:

  • Search (SEM)

  • Social media advertising

  • Programmatic display

  • Video/OTT/Streaming

  • Geofencing and audience targeting

• Ensure campaigns are aligned with business goals and backed by clear performance metrics

• Step in to support retention, upsells, and high-value client relationships

Operational Excellence

• Collaborate with fulfillment and creative teams to ensure campaigns launch smoothly and perform strongly

• Improve internal processes that enhance efficiency, communication, and client results

• Use data and reporting to drive smarter decisions and stronger client recommendations
  
  

What We’re Looking For

Experience

• 5 years in digital advertising, marketing, or agency leadership

• Proven experience managing revenue goals and growing accounts

• Experience leading or mentoring sales or marketing teams

• Strong understanding of digital channels including search, social, display, and video

Skills

• Strategic thinker who can connect marketing tactics to business outcomes

• Confident presenter who can lead high-level client conversations

• Strong coaching mindset — able to develop others, not just do the work yourself

• Data-driven and comfortable using performance metrics to guide decisions

• Highly organized with the ability to manage multiple priorities

Bonus If You Have

• Experience in local or regional market advertising

• Background working with industries like home services, healthcare, tourism, retail, or professional services

• Familiarity with CRM systems, digital reporting tools, and campaign analytics platforms
  
  

What We Offer

• Salary Bonus opportunities: $80,000 - $100,000 target total compensation

• Health, dental, and vision insurance

• Retirement plan

• Paid time off and holidays

• Ongoing professional development

• A collaborative, forward-thinking team culture

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.