What are the responsibilities and job description for the Multi Media Account Executive position at Adams Communications Co?
Adams MultiMedia is a dynamic and innovative media company dedicated to connecting local businesses with their target audiences, driving measurable results for our clients. We offer a comprehensive suite of advertising solutions, with a strong emphasis on cutting-edge digital strategies alongside traditional media.
Position Summary:
We are seeking a highly motivated and results-driven Multimedia Account Executive to join our growing team. This is a digital-first sales role, ideal for an individual with a proven track record of success in selling a wide range of digital advertising solutions. The successful candidate will be responsible for developing and managing client relationships, identifying business needs, and crafting comprehensive multimedia advertising campaigns that drive measurable results for our clients. While traditional media knowledge is a plus, the core focus of this role is on digital strategy and execution.
Key Responsibilities:
Digital-First Sales Strategy: Proactively identify, prospect, and close new business opportunities with a primary focus on digital advertising solutions, including but not limited to:
- Search Engine Marketing (SEM/PPC)
- Search Engine Optimization (SEO)
- Social Media Marketing (Paid & Organic)
- Display Advertising (Programmatic & Direct)
- Video Advertising (Pre-roll, In-stream, OTT/CTV
- Consultative Selling: Conduct thorough needs assessments with prospective and existing clients to understand their business objectives, target audience, and marketing challenges.
- Solution Development: Design and present compelling, customized multimedia advertising proposals that integrate digital strategies as the primary solution, with traditional media components (e.g., print, radio, TV) used strategically where appropriate to maximize impact.
- Client Relationship Management: Build and maintain strong, long-term relationships with clients, acting as a trusted advisor and partner in their marketing efforts. Regularly communicate performance metrics and provide strategic recommendations for optimization.
- Achieve Revenue Targets: Consistently meet and exceed assigned sales quotas and revenue goals.
Qualifications:
- Preferred candidates will have 3 years of digital sales.
- Demonstrable expertise in selling and explaining various digital advertising products and strategies (SEM, SEO, Social, Display, Video, etc.).
- Strong understanding of digital marketing analytics and performance metrics (e.g., CPC, CPA, ROAS, impressions, clicks, conversions).
- Experience with CRM software (e.g., Salesforce, HubSpot) and sales analytics tools.
- Excellent communication, presentation, and negotiation skills.
- Self-motivated, proactive, and results-oriented with a strong work ethic.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of traditional media (print, radio, TV) advertising is a plus, but not the primary focus.
- Google Ads, Google Analytics, or other relevant digital marketing certifications are highly desirable.
What We Offer:
Competitive base salary uncapped commission structure.
- Comprehensive benefits package (medical, dental, vision, 401K, etc.).
- Opportunity to work with cutting-edge digital advertising technologies.
- A collaborative and supportive work environment.
- Ongoing training and professional development opportunities.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
About Us
The Idaho Press is part of Adams Multimedia (AMM), a growing, community-focused media organization operating across 20 states. We are committed to helping local businesses connect with audiences and recruit high-quality candidates.
Equal Employment Opportunity: It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.