Marketing Director (B2B)

THE TEAM YOU WILL BE JOINING

• High-growth, market-leading manufacturer headquartered in the Charlotte metro area
• Backed by a larger platform organization with access to extensive resources, product lines, and shared best practices across brands
• Collaborative, hands-on leadership team that sits close to product, sales, and customer feedback loops
• Culture built around precision, urgency, and accountability, where teams take pride in delivering high-quality, safety-critical solutions
• Environment where marketing has a direct seat at the table influencing revenue, product positioning, and go-to-market strategy

LOCATION

• On-site in Concord, NC

WHAT THEY OFFER YOU

• Opportunity to step into a visible leadership role with direct impact on brand growth and market expansion
• Autonomy to shape marketing strategy while still being supported by executive leadership and platform resources
• Exposure to a multi-channel B2B environment spanning distributors, end users, and emerging markets like solar and wind
• Career growth within a scaling organization backed by a broader portfolio of industrial and safety brands

WHY THIS ROLE IS IMPORTANT

• Serves as the critical link between product, sales, and market, translating technical features into compelling, revenue-driving messaging
• Owns and drives go-to-market strategy across product launches, campaigns, and channel initiatives
• Elevates brand consistency and quality across all marketing materials, ensuring accuracy in a highly technical, compliance-driven space
• Builds and tracks performance through KPIs and dashboards, bringing data-driven decision making into marketing execution
• Supports sales enablement by developing tools and campaigns that directly impact distributor engagement and end-user adoption

THE BACKGROUND THAT FITS

• 5 years of marketing experience with at least 2 years in a leadership or player/coach capacity
• Experience in B2B, industrial, manufacturing, or technical product environments preferred
• Strong ability to translate complex, technical products into clear, compelling messaging for multiple audiences
• Proven track record of executing go-to-market strategies and driving measurable growth through campaigns and analytics
• Highly organized, detail-oriented leader with a strong sense of ownership and accountability
• Comfortable operating in a fast-paced, hands-on environment, balancing strategy with execution
• Experience with project management tools (e.g., monday.com) and data-driven marketing practices
• Exceptional communication skills across written, visual, and verbal mediums, with a portfolio demonstrating creative and strategic impact
• Portfolio is required