What are the responsibilities and job description for the Director of Marketing position at AccruePartners?
DIRECTOR OF MARKETING THE TEAM YOU WILL BE JOINING
- High-growth, market-leading manufacturer within the fall protection and industrial safety space, headquartered in the Charlotte metro area
- Backed by a larger platform organization with access to extensive resources, product lines, and shared best practices across brands
- Collaborative, hands-on leadership team that sits close to product, sales, and customer feedback loops
- Culture built around precision, urgency, and accountability, where teams take pride in delivering high-quality, safety-critical solutions
- Environment where marketing has a direct seat at the table influencing revenue, product positioning, and go-to-market strategy
- Concord, NC, onsite within the greater Charlotte market
- Competitive compensation package including base salary, annual bonus, and comprehensive benefits
- Opportunity to step into a visible leadership role with direct impact on brand growth and market expansion
- Autonomy to shape marketing strategy while still being supported by executive leadership and platform resources
- Exposure to a multi-channel B2B environment spanning distributors, end users, and emerging markets like solar and wind
- Career growth within a scaling organization backed by a broader portfolio of industrial and safety brands
- Serves as the critical link between product, sales, and market, translating technical features into compelling, revenue-driving messaging
- Owns and drives go-to-market strategy across product launches, campaigns, and channel initiatives
- Elevates brand consistency and quality across all marketing materials, ensuring accuracy in a highly technical, compliance-driven space
- Builds and tracks performance through KPIs and dashboards, bringing data-driven decision making into marketing execution
- Supports sales enablement by developing tools and campaigns that directly impact distributor engagement and end-user adoption
- 5 years of marketing experience with at least 2 years in a leadership or player/coach capacity
- Experience in B2B, industrial, manufacturing, or technical product environments preferred
- Strong ability to translate complex, technical products into clear, compelling messaging for multiple audiences
- Proven track record of executing go-to-market strategies and driving measurable growth through campaigns and analytics
- Highly organized, detail-oriented leader with a strong sense of ownership and accountability
- Comfortable operating in a fast-paced, hands-on environment, balancing strategy with execution
- Experience with project management tools (e.g., monday.com) and data-driven marketing practices
- Exceptional communication skills across written, visual, and verbal mediums, with a portfolio demonstrating creative and strategic impact