What are the responsibilities and job description for the Marketing Campaign Manager (Lifecycle/Email) position at AccruePartners?
THE TEAM YOU WILL BE JOINING
- Mission-driven, internationally backed organization in the healthcare services space supporting life-impacting outcomes
- In-house marketing team with internal creative support
- High-volume communications environment reaching hundreds of thousands monthly across email and mobile/app channels
- Financially stable, established business investing in stronger lifecycle marketing and integrated “360” campaign capabilities
- Modern, polished office environment with upgraded common spaces
- On-site wellness amenity (gym access optional trainer support on set days)
- Strong onboarding and day-to-day partnership with an experienced teammate who currently owns key lifecycle/email programs
- Opportunity to do meaningful, mission-aligned work within a consistently profitable organization
- On-site in the South Charlotte area
- Own and execute early-lifecycle and retention campaigns that nurture new customers from first engagement through repeat activity
- Build triggered journeys using behavioral segmentation; develop onboarding/education flows that reduce early drop-off
- Launch remarketing and service-recovery workflows for lapsed/at-risk audiences, including referral and micro-incentive programs
- Be hands-on in marketing automation tools to deploy 1:1 communications across email, SMS, and digital channels (and coordinate mobile/app messaging as applicable)
- Run A/B testing, manage campaign calendars, and deliver KPI/ROI reporting with clear performance insights and recommendations
- 4–6 years in lifecycle/CRM, retention, and campaign execution (early lifecycle nurturing remarketing preferred)
- Proven ability to build triggered, segmented journeys and optimize performance in a test-and-learn environment
- Hands-on experience with marketing automation platforms across email and at least one additional channel (SMS, push, in-app, etc.)
- Analytical mindset: comfortable with experimentation, dashboards, KPI tracking, and tying results to business impact/ROI
- Strong cross-functional partner (creative, paid media, broader marketing) with crisp communication and high attention to detail