What are the responsibilities and job description for the Director of Digital Marketing (Website & SEO) position at AccruePartners?
THE TEAM YOU WILL BE JOINING
- A highly collaborative in-house marketing team supporting a multi-location, service-based business with a strong focus on digital performance, lead generation, and customer experience.
- A decentralized operating environment where local markets have unique needs, creating a meaningful opportunity to influence both enterprise strategy and branch-level execution.
- A hands-on marketing function that owns much of the work internally, while selectively leveraging outside vendor support where it adds value.
- A group that is evolving and refining the structure of its digital organization, creating an opportunity for this person to step into a visible role with real ownership and influence.
- The opportunity to take ownership of website performance, SEO, GEO, lead generation, and digital experience across a complex multi-entity environment.
- A highly visible seat within the marketing organization, partnering closely with senior leadership on both strategic direction and day-to-day execution.
- Broad cross-functional exposure with teams across IT, product, HR, and field operations, giving this role influence well beyond traditional SEO ownership.
- The chance to make a measurable impact in an environment where strong digital infrastructure, local search visibility, and conversion performance directly affect growth.
- A culture that values transparency, collaboration, shared planning, and people who can balance strategy with execution in a practical, business-minded way.
- On-site 4 days a week in Charlotte, NC
- Lead the strategy, execution, and ongoing optimization of websites, SEO, AIO/GEO, local search, and digital performance initiatives across a multi-location business.
- Manage website and MarTech infrastructure, including tagging, tracking, reporting, CRM/CDP integrations, and overall digital setup needed to support performance marketing and customer experience.
- Partner closely with paid media, content, IT, product, and branch stakeholders to improve conversion paths, landing pages, lead flow, and user experience.
- Oversee tools and platforms tied to web and search performance, including analytics, search console, local listings, and related optimization technologies.
- Establish process, prioritization, QA standards, and project management discipline across web and SEO efforts while helping lead and develop a small supporting team.
- Proven experience leading website strategy and SEO in a multi-entity, multi-location, or decentralized business environment.
- Strong SEO expertise is required, including technical SEO, local SEO, and a clear understanding of how organic search ties to lead generation and revenue performance.
- Experience with AIO, GEO, geo-targeting, CRM platforms, and broader digital infrastructure, with the ability to connect systems, data, and user journeys effectively.
- Experience with Google Search Console and Google Analytics is required
- Comfortable working cross-functionally with both technical and non-technical teams, including IT, product, marketing, and field or branch leadership.
- Background in home services, private equity-backed, or similarly fast-moving growth environments is helpful, but the strongest fit will be someone who is both strategically strong and execution-oriented.