What are the responsibilities and job description for the Digital Marketing Manager position at Acclaro Corporation?
We are seeking an experienced Digital Marketing Manager or Sr. Digital Marketing Manager with a strong B2B background to own and scale our digital programs. Our customers make high-value, considered investments, so the ideal candidate understands how to build digital strategies that drive awareness, generate qualified leads, and nurture them across longer, multi-stakeholder buying journeys. This role requires a balance of strategic leadership and hands-on execution across SEO, AI-driven SEO, HubSpot, paid media, and demand generation. Success will be measured by pipeline contribution, marketing-sourced revenue, and improvements in conversion efficiency through to closed-won deals. The ideal candidate must demonstrate the ability to connect marketing programs directly through to revenue and closed deals.
About Acclaro corporation
Acclaro Corporation is a pioneering medical technology company focused on developing game-changing solutions that address today's most challenging unmet needs in the global medical aesthetic market.
Description
Key Responsibilities
SEO / AI SEO / Local SEO
- Build advanced SEO strategies (AI-assisted, geo-targeted) that attract and convert decision-makers.
- Conduct keyword research and competitor analysis for high-value B2B markets.
- Optimize landing pages and content frameworks for lead capture and authority-building.
- Track performance by: organic traffic growth, keyword share of voice, % increase in SERP rankings, organic MQL volume, cost-per-organic-lead.
Paid Media (Google Ads & Meta Ads)
- Plan and manage paid campaigns targeting B2B buyers (executives, physicians, practice owners).
- Own audience segmentation, testing, and conversion tracking to optimize ROI.
- Manage budgets effectively across platforms to achieve pipeline goals.
- Track performance by: CTR, CPL, cost-per-MQL, CAC by channel, pipeline influenced by paid campaigns, ROI.
HubSpot & Marketing Automation
- Develop nurture programs, workflows, and lead scoring to accelerate conversions.
- Manage reporting and attribution, ensuring marketing impact on pipeline is clear.
- Maintain CRM/marketing automation data integrity.
- Track performance by: email open/click-through rates, lead engagement scores, MQL SQL conversion rate, time-to-SQL, influenced opportunities.
Lead & Demand Generation
- Execute integrated campaigns across paid media, content, webinars, and ABM.
- Align with sales on pipeline goals and continuously refine funnel performance.
- Track conversion metrics across the full funnel: MQL SQL Opportunity Closed-Won.
- Key success measures: % of pipeline sourced by marketing, marketing-influenced pipeline, lead-to-opportunity conversion, opportunity-to-deal closed rate, revenue contribution, and overall pipeline acceleration.
Analytics & Performance
- Monitor KPIs across the demand gen funnel (CPL, CAC, ROI, SQL-to-opportunity rate, opportunity-to-closed-won rate).
- Deliver dashboards and executive-ready reports on campaign performance.
- Partner with sales ops and finance to connect marketing activity directly to closed revenue outcomes.
Qualifications
- 5–8 years of B2B digital marketing experience, ideally in industries with long, complex sales cycles.
- Expertise in SEO (AI-driven and geo-focused), HubSpot, Google Ads, and Meta Ads.
- Proven ability to generate demand and nurture leads for considered, high-value purchases.
- Strong analytical skills with the ability to connect marketing activity to revenue and closed deals.
- Excellent communication and project management skills.
- Background in medical aesthetics, medical devices, or other capital equipment industries a plus.
What We're Looking For
- A marketer who can strategize and execute campaigns end-to-end.
- Comfortable with the nuance of educating, nurturing, and converting high-value buyers.
- Data-obsessed, test-driven, and results-oriented.
- Collaborative, entrepreneurial, and motivated to make an impact.
