What are the responsibilities and job description for the Senior Marketing Specialist position at Accede Solutions Inc (accedesolution.com)?
Job Title - Senior Marketing Specialist
Duration - 3 Months with possible extension
Location - Rochester, MN (Remote)
Key Responsibilities
- Develop and execute strategic marketing plans aligned with business objectives.
- Lead integrated email marketing campaigns, customer journeys, and nurture programs.
- Manage marketing automation, campaign development, and segmentation using Adobe Marketo and CRM systems.
- Create personalized email content using audience insights, dynamic content, and responsive email design.
- Analyze campaign performance, conduct A/B testing, and optimize marketing results.
- Manage cross-functional projects, stakeholder relationships, and campaign timelines.
- Monitor email deliverability, data quality, and compliance with applicable email marketing regulations.
- Conduct market research and evaluate target audiences and competitive landscapes.
- Required Qualifications
- Bachelor's degree in a related field with 5 years of professional marketing experience, OR a relevant master's degree with 3 years of experience.
- Hands-on experience with Adobe Marketo, CRM systems, and marketing automation.
- Strong expertise in email marketing strategy, campaign execution, segmentation, personalization, and lead nurturing.
- Knowledge of HTML/CSS, responsive email design, and campaign performance analytics.
- Experience with A/B testing, campaign optimization, and marketing data analysis.
- Excellent communication, leadership, project management, and problem-solving skills.
- Ability to manage multiple projects in a collaborative, fast-paced environment.
- Preferred: Experience with major brands and using AI tools for marketing content development.