Community Liaison - Marketing Specialist

We are seeking an outgoing and dynamic seasoned Home Care Marketer to join our team. As a Home Care Marketer, you will be responsible for developing and implementing strategic marketing initiatives and relationships to promote our home care services within the community. Your primary objective will be to generate leads, build relationships with referral sources, and increase brand awareness to drive business growth.

• Develop and execute comprehensive marketing plans to effectively promote our home care services to potential clients, their families, and healthcare professionals.
• Identify and establish relationships with key referral sources such as hospitals, physician offices, senior living communities, rehabilitation centers, and other healthcare facilities.
• Utilize various marketing channels including networking events, and community outreach programs to reach target audiences.
• Organize and attend community events, health fairs, and seminars to educate the public about our services and establish our brand as a trusted provider of home care.
• Identify individuals that can benefit from home care services (primarily Medicaid recipients who can be enrolled into MLTCP).  Work closely with the individuals and the agencies Intake Director to follow the process for enrollment into MLTCP.  
• Work to achieve agencies monthly goals.
• Stay up to date with advancements in marketing techniques, technology, and regulations related to home care services.
• Represent the company professionally and ethically in all interactions with clients, referral sources, and the community.

• Travel flexibility within NYC's five boroughs, Nassau, Suffolk & Westchester counties
• Previous experience working with a Licensed Home Care agency in the capacity of marketing/community outreach.  
• Knowledge of local referral sources and existing contacts.
• Self-driven, positive, organized, with excellent communication and time management skills.
• Experience in obtaining referrals for MLTCP.
• Experience obtaining referrals for individuals with special needs (OPWDD) a plus 
• Maintaining a clean, professional image and demeanor at all times.

• Base salary range: $65,000 – $85,000 annually plus bonus incentive 
• Leave time includes Paid Time Off, Sick and paid holidays
• Benefits include medical, dental, and vision
• Retirement savings – 401(k)
• Voluntary benefits – short term disability, life insurance and other products

• In-person; field and office

ABLE is an Equal Opportunity Employer