What are the responsibilities and job description for the Business Development Representative position at AbbaDox?
Business Development Representative - ABBADOX
Company Overview
At AbbaDox, we look for passionate and innovative talent to help us optimize practice operations. Named one of South Florida Sun Sentinel’s Top Workplaces for 2025, AbbaDox is growing rapidly, and we are seeking motivated professionals to help us shape the future of healthcare IT.
Business Development Representative
Title: Business Development Representative
Location: Hallandale Beach, Florida
Report to: VP of Sales
Status: Full-Time
This isn’t a high-volume dialing role. We’re looking for a strategic, research-driven BDR who understands the buyer, uses every tool available, and crafts outreach that actually lands. You’ll own top-of-funnel pipeline generation and work closely with our AEs, Marketing, and RevOps team to make sure the right accounts are getting the right attention at the right time.
If you’re excited by a complex, niche market, love figuring out how to get in the door at a hard-to-reach account and want to be part of a team genuinely changing how radiology practices operate — this is a great fit.
Responsibilities
- Strategic Outbound & Campaign Execution
- Research target accounts, identify the right buyers, and craft personalized multi-channel sequences across email, phone, LinkedIn, and more.
- Develop a point of view on which accounts to prioritize and why before reaching out.
- Use ZoomInfo, LinkedIn Sales Navigator, and AI tools to drive prospecting research.
- Support Sales and Marketing campaign preparation with verified, enriched data.
- Account Ownership & Pipeline Development
- Own your territory and take a proactive, strategic approach to building pipeline.
- Qualify inbound and outbound leads and move them efficiently through the top of funnel.
- Meet and exceed monthly and quarterly pipeline generation targets.
- CRM & Process Discipline
- Keep HubSpot CRM up to date with accurate activity logging, contact records, and lead qualification notes to support clean handoffs to AEs[AH1.1].
- Partner with RevOps on data quality, list hygiene, and outreach sequencing.
- Provide field feedback on ICP fit, messaging effectiveness, and objections heard.
- Representation & Events
- Serve as a strong first impression of AbbaDox: know the product, lead with value.
- Attend select radiology and healthcare IT tradeshows; follow up with intent and urgency.
Requirements
- 2 years of outbound B2B sales or BDR/SDR experience, ideally in SaaS, healthcare IT, or a complex technical sale
- Strategic thinker who develops a point of view on an account before reaching out, not just executing a script
- Proven ability to manage a territory or book of accounts, juggling multiple priorities while hitting production goals
- Strong written and verbal communication skills; emails and LinkedIn messages that don't read like templates
- Comfortable with technology and genuinely enjoys learning new tools and using AI to work smarter
- Self-motivated and competitive in the right way; holds themselves accountable and wants to win
- Working knowledge of HubSpot CRM (or comparable CRM); Salesforce experience a plus
- Based in or willing to relocate to South Florida; this role is onsite at our Hallandale Beach office
Preferred Skills
- Experience selling into radiology, imaging centers, or healthcare operations.
- Familiarity with HubSpot CRM, ZoomInfo, or Claude (Anthropic).
- Experience with AI-assisted prospecting or outreach tools.
- Prior track record of quota attainment in a BDR or SDR role.
- Experience selling into radiology, imaging centers, or healthcare operations.
Compensation & Perks
- Base Salary: $70,000 – $80,000, depending on experience.
- OTE: $105,000 – $125,000 (quarterly bonus based on pipeline and performance targets).
- Onsite role based out of our brand new, state-of-the-art Hallandale Beach, FL office.
- Real room to grow: AbbaDox is scaling fast and this role has a clear path to AE, senior BDR, or other GTM functions as the team expands.
- Be part of a collaborative team driving real innovation in healthcare IT.
AbbaDox Benefit Highlights:
Health Insurance, 401(k), Vacation, Employee Assistance Program, Flexible Spending Accounts
Along with health and financial benefits, we provide our team with a company culture based on learning, the support of an engaged team, and an environment where all employees are valued.
AbbaDox is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, veteran status, or any other factor prohibited by law.
Salary : $70,000 - $80,000