What are the responsibilities and job description for the Data Analyst position at AA Digital Entity?
Company Description AA Digital Entity is a leading digital marketing and lead generation agency that helps clients achieve measurable growth through data-driven strategies. The company provides services such as targeted keyword campaigns, website development and optimization, on-page and off-page SEO, technical SEO, content creation, and account management. AA Digital Entity focuses on improving visibility, driving organic and paid traffic, and increasing ROI for a diverse range of clients. Team members collaborate closely with clients to translate marketing goals into actionable plans supported by performance data. The organization values results-oriented work, continuous learning, and a culture of experimentation.
Role Description This is a full-time Data Analyst role based in Worcester, MA, with a hybrid work arrangement that allows some work from home. The Data Analyst will collect, clean, and analyze data from multiple digital marketing platforms (such as analytics tools, advertising platforms, and CRM systems) to support campaign planning and optimization. In this role, you will build reports and dashboards, track key performance indicators, and provide actionable insights to marketing and account management teams. You will collaborate with stakeholders to define measurement plans, test hypotheses, and evaluate the impact of marketing initiatives on traffic, conversions, and revenue. Daily responsibilities also include data validation, documentation of methodologies, and presenting findings in a clear, concise, and visual format for both technical and non-technical audiences.
Qualifications
Role Description This is a full-time Data Analyst role based in Worcester, MA, with a hybrid work arrangement that allows some work from home. The Data Analyst will collect, clean, and analyze data from multiple digital marketing platforms (such as analytics tools, advertising platforms, and CRM systems) to support campaign planning and optimization. In this role, you will build reports and dashboards, track key performance indicators, and provide actionable insights to marketing and account management teams. You will collaborate with stakeholders to define measurement plans, test hypotheses, and evaluate the impact of marketing initiatives on traffic, conversions, and revenue. Daily responsibilities also include data validation, documentation of methodologies, and presenting findings in a clear, concise, and visual format for both technical and non-technical audiences.
Qualifications
- Strong Analytical Skills and Data Analytics capabilities to interpret complex datasets, identify trends, and generate actionable insights.
- Proficiency in Statistics and Data Modeling to design experiments, build performance forecasts, and support evidence-based decision-making.
- Effective Communication skills to present findings, create clear reports, and collaborate with cross-functional teams and stakeholders.
- Experience with data analysis tools (e.g., Excel, SQL, Python, or R) and data visualization platforms (e.g., Tableau, Power BI, or similar).
- Familiarity with web and marketing analytics (e.g., Google Analytics, advertising platform dashboards, or CRM data) is strongly preferred.
- Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, Computer Science, or a related quantitative field, or equivalent practical experience.
- Strong attention to detail, problem-solving mindset, and the ability to manage multiple projects in a fast-paced environment.
- Experience in digital marketing, lead generation, or performance marketing analytics is a plus.