Director of Marketing

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client, a leading Northern California based provider of residential solar and energy storage solutions is hiring for a Director of Marketing for their talented team. For over 20 years, they’ve been pioneering the transition to energy independence helping homeowners take control of their power and their future. Now entering a new phase of rapid expansion toward a billion-dollar vision, marketing will be the engine that drives this next chapter of growth.

The company is seeking a Director of Marketing to lead creative strategy, paid media, and campaign performance across all channels. This is a hands-on leadership role for a proven marketing strategist and performance-driven media buyer who can scale campaigns, lead high-performing creative teams, and deliver measurable ROI. This is a career-defining opportunity for a marketing leader to command major budgets, shape a rapidly growing brand, and help redefine how homeowners achieve energy independence.

Please note, this is a fully onsite role based in Yuba City, CA.

Responsibilities:

• Strategically manage and scale ad campaigns across Google, YouTube, and Meta while maintaining strong ROAS.
• Oversee the development of marketing assets, including video, copy, and design.
• Leverage AI tools (e.g., ChatGPT, Midjourney, Claude) for copywriting, targeting, and creative testing.
• Manage and optimize automations within the Go High Level platform to enhance lead flow and nurturing.
• Analyze campaign performance, adjust strategies in real time, and report directly to executive leadership.
• Lead and mentor a multidisciplinary team of copywriters, designers, automators, and data analysts.
• Drive brand consistency and excellence across all marketing touchpoints.
• Foster a culture of innovation and accountability within the marketing organization.

Requirements:

• Demonstrated success scaling paid media campaigns with measurable ROI.
• Expertise in Google Ads, YouTube Ads, and Meta Ads Manager.
• Proficiency with AI tools for creative and strategic marketing applications.
• Experience managing marketing automation and CRM workflows, ideally in Go High Level.
• Proven leadership experience guiding creative, media, and performance teams.
• Strong analytical skills and a deep understanding of marketing psychology and copywriting.
• A strategic mindset with the ability to balance creativity and data-driven decision-making.

Salary range: $75-150k depending on experience.