What are the responsibilities and job description for the Digital Marketing & Content Growth Manager position at 80Twenty?
80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.
Step into a game-changing leadership role at a mission-driven company transforming how organizations showcase their workplace culture. This high-growth platform helps thousands of employers earn recognition on prestigious workplace lists and attract top talent. The business is in full scale-up mode, backed by a strong reputation, national media exposure, and a proven product with huge untapped potential. You’ll have a seat at the table, direct access to the founder’s thought leadership, and the chance to build your own marketing team while making an immediate and measurable impact on traffic, lead generation, and brand visibility.
Why this company is exciting:
- Award-winning culture platform with widespread recognition by top publications.
- Entrepreneurial environment where your ideas and execution speed drive growth.
- Direct access to founder content (books, research, podcasts) to supercharge campaigns.
- Significant runway to double traffic, leads, and certification applications within months.
- A chance to shape the digital strategy of a category-defining workplace brand.
What you’ll own:
- Demand Generation: Drive MQLs, SQLs, and certified-profile traffic through multi-channel campaigns (LinkedIn, Google, social, SEO, AI surfaces).
- Website Conversion Optimization: Overhaul key pages (homepage, list pages, profiles, lead forms) to maximize applications and clicks.
- Founder Content Engine: Package books, research, videos, and podcasts into high-impact paid/organic campaigns.
- SEO & AI Visibility: Strengthen rankings, schema, and knowledge graphs so content surfaces in Google and emerging AI platforms.
- Team & Vendor Leadership: Audit current partners, hire/replace as needed, and lead a blended team of writers, designers, SEO/ads, and dev.
- Live Reporting: Build dashboards for traffic, conversions, and CAC payback; iterate daily based on performance.
Who you are:
- Pipeline-obsessed and content-savvy; you measure success by MQLs, SQLs, applications, and traffic.
- Proven leader who can hire, manage, and get work done through people.
- Skilled in SEO AI visibility, conversion optimization, and multi-channel campaign execution.
- Execution-first: you fix what’s broken and ship fast.
