Social Media Strategist

Social Media Strategist, Ice Cream & Confectionery (Social Playbooks)

6–8 week contract with potential full time hire | Hybrid NYC | ASAP start

Our client is hiring a Social Media Strategist to support a portfolio of well-known ice cream and confectionery brands, with a primary focus on developing comprehensive social media playbooks. This role will define how brands show up across social platforms by creating structured frameworks that guide content direction, tone of voice, engagement approach, and platform best practices.

The strategist will be responsible for building playbooks that provide clear guidance on channel roles, content pillars, audience engagement, and content formats across key platforms, with emphasis on Meta channels including Instagram and Facebook. These playbooks will be used by creative and social teams to ensure consistency across campaigns, product launches, seasonal initiatives, and culturally relevant moments.

This role is ideal for someone who has experience translating brand positioning into structured social playbooks that teams can execute against. Strong candidates will understand how to create strategic documentation that drives consistency, improves performance, and supports scalable content development.

Responsibilities:

• Build comprehensive social media playbooks that define channel roles, content pillars, tone of voice, and engagement approach
• Develop structured frameworks that guide how brands show up across social platforms
• Create playbooks that outline best practices for content formats including video, static, reels, stories, and creator content
• Develop content strategy frameworks tied to product launches, seasonal moments, and cultural events
• Translate brand positioning and consumer insights into clear social direction
• Provide clear documentation that creative and social teams can execute against
• Define how social content should adapt across different platforms and audience segments
• Partner with creative and marketing teams to ensure alignment between strategy and execution
• Identify culturally relevant opportunities tied to seasonal campaigns and major events
• Ensure playbooks create consistency across campaigns, markets, and content initiatives

Qualifications:

• Experience developing social media strategy for consumer-facing brands
• Demonstrated experience building social playbooks including content frameworks and tone of voice guidance
• Strong understanding of how structured playbooks improve social consistency and performance
• MUST HAVE experience supporting food, beverage, confectionery, CPG, or lifestyle brands
• Experience translating brand positioning into clear social strategy documentation
• Experience collaborating with creative, account, and marketing stakeholders
• Strong understanding of social content formats and platform behaviors
• Agency or in-house brand experience preferred
• Strong written communication skills and ability to present strategic frameworks clearly

Must Haves:

• Proven experience building social media playbooks that define content pillars, tone of voice, and platform roles
• Experience creating structured social frameworks that guide content teams
• Strong understanding of how social playbooks improve consistency and execution
• Experience developing strategy for consumer brands in food, beverage, confectionery, CPG, retail, or lifestyle industries
• Ability to translate brand positioning into clear playbook documentation
• Experience defining content approaches tied to campaigns or seasonal initiatives
• Experience collaborating with creative and marketing stakeholders
• Strong understanding of social content formats across major platforms
• Ability to create clear, usable documentation for cross-functional teams